Aug. 26, 2025
If you’re considering ZIP code 74012 for your next home, investment, or business venture, this demographic and housing snapshot offers a clear picture of the area in 2023. Located in a dynamic region, ZIP 74012 is home to a sizable population with a range of economic and cultural characteristics. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, understanding these metrics can help you make informed decisions about living, investing, or operating in this community. Let’s dive into the key data points that define this area.
ZIP 74012 boasts a total population of 63,899 residents as of 2023, making it a vibrant and active community. This population is distributed across 24,777 households, reflecting a mix of family sizes and living arrangements. With 26,069 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate opportunities for buyers or renters looking to move in. This balance between population and housing suggests a stable residential base, ideal for those seeking a well-established neighborhood.
Economic indicators in ZIP 74012 point to a solid financial foundation for many residents. The median household income stands at $80,079, which is a strong figure for supporting a comfortable lifestyle or sustaining local businesses. On the housing front, the median home value is $223,100, offering a reasonable entry point for buyers in a competitive market. For renters, the median rent is $1,211 per month, reflecting a cost that aligns with the area’s income levels. These numbers suggest that ZIP 74012 strikes a balance between affordability and value, appealing to a wide range of budgets.
The cultural fabric of ZIP 74012 is diverse, with a racial and ethnic composition that enriches the community. White residents make up 63.4% of the population, while Black residents account for 7.03%, and Asian residents represent 5.44%. Additionally, 10.65% of the population identifies as Hispanic, contributing to a multicultural environment. This diversity can be a draw for families and businesses seeking an inclusive setting, as well as for investors looking at long-term community growth and engagement.
For homebuyers, ZIP 74012 presents a promising opportunity with median home values at $223,100 and a stable population base of over 63,000. The slight surplus of housing units could mean less competition when searching for your ideal property. Investors and real estate agents will find value in the area’s economic strength, with a median household income of $80,079 supporting sustained demand for both rentals and purchases. The diversity of the community also hints at long-term growth potential, as varied demographics often drive vibrant, resilient markets.
Small-business owners can benefit from the sizable population and solid income levels, which suggest a customer base with disposable income to support local goods and services. The multicultural makeup of ZIP 74012 also offers a chance to cater to a wide range of tastes and needs. For analysts, these metrics provide a foundation for deeper studies into housing trends, economic forecasts, or community planning, with data that reflects both stability and opportunity.
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