ZIP 74074 - 860Z200US74074 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 74074, located in Stillwater, Oklahoma, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 31,000 and a diverse mix of households, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Below, we break down the latest data on population, income, housing costs, and racial composition to help you make informed decisions.

Population & Households

ZIP 74074 is home to 31,934 residents, making it a moderately sized community with a vibrant local presence. These individuals are distributed across 12,785 households, reflecting a mix of family units, singles, and students, given Stillwater's proximity to Oklahoma State University. The area also has 14,328 total housing units, indicating a slight surplus of available properties compared to occupied households. This gap could signal opportunities for buyers or investors looking to enter the market.

Income & Housing Costs

The median household income in ZIP 74074 stands at $50,245, which is reflective of a community with a blend of student, working-class, and professional households. When it comes to housing, the median home value is $247,300, suggesting a market that is accessible compared to national averages but still requires careful financial planning for first-time buyers. For renters, the median monthly rent is $965, which aligns with the income levels and offers a more affordable alternative to homeownership in this area. These figures provide a balanced view of affordability and investment potential for different stakeholders.

Race & Ethnicity

The demographic makeup of ZIP 74074 is predominantly White, with 76.18% of the population identifying as such. Other racial and ethnic groups include Black residents at 3.41%, Asian residents at 3.63%, and Hispanic or Latino individuals at 5.81%. This composition reflects a community with a strong majority but also a notable presence of diverse backgrounds, which can influence cultural dynamics, business opportunities, and community engagement. Understanding this mix is essential for businesses aiming to cater to local preferences or for families seeking a specific community vibe.

Key Facts

• Total population: 31,934 residents in 2023.
• Total households: 12,785, indicating a mix of living arrangements.
• Total housing units: 14,328, with some vacancy potential.
• Median household income: $50,245, supporting a moderate cost of living.
• Median home value: $247,300, accessible for many buyers.
• Median rent: $965 per month, a viable option for non-owners.
• Racial composition: 76.18% White, 5.81% Hispanic, 3.63% Asian, 3.41% Black.

What This Means for You

For homebuyers, ZIP 74074 offers a housing market with a median value of $247,300, which could be within reach for those with stable incomes near or above the area’s median of $50,245. The availability of housing units beyond current household numbers suggests room for negotiation or selection. Investors and real estate agents might find value in the slight surplus of housing units (14,328 vs. 12,785 households), pointing to potential rental or flip opportunities, especially with a student population nearby. Small-business owners can leverage the diverse yet predominantly White demographic to tailor products or services, while the income levels suggest a customer base with moderate spending power. Analysts can use these metrics to benchmark ZIP 74074 against neighboring areas for deeper market studies. Across all groups, the data underscores a community with balanced affordability and growth potential.

Run This Study Yourself

• Visit ZipcodeGPT to access powerful tools for demographic and housing analysis tailored to any ZIP code.
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