ZIP 74464 - 860Z200US74464 — Demographic Snapshot (2023)

Explore ZIP 74464 demographics: population, housing, income, and racial diversity insights for homebuyers and investors (2023 data).

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business venture in ZIP 74464, understanding the local demographic and housing landscape is essential. Located in a dynamic area, this ZIP code offers a blend of opportunity and affordability that appeals to homebuyers, real estate investors, small-business owners, and analysts alike. Using the latest 2023 data, this snapshot provides a clear picture of population trends, household dynamics, income levels, housing costs, and racial composition in 74464. Let’s dive into the numbers to help you make informed decisions.

Population & Households

ZIP 74464 is home to a population of 30,990 residents, making it a moderately sized community with room for growth. This population is distributed across 11,846 households, reflecting a strong base of families and individuals. With 13,502 total housing units in the area, there’s a notable supply of homes, though not all are occupied. This balance between population and housing suggests potential opportunities for both buyers looking for a place to settle and investors eyeing rental or development prospects.

Income & Housing Costs

The median household income in ZIP 74464 stands at $51,362, indicating a community with moderate earning power. This income level supports a housing market that remains relatively accessible compared to national averages. The median house value is $169,700, offering an attractive entry point for first-time buyers or investors seeking value. For renters, the median rent is $793 per month, which is affordable relative to the income levels and provides a viable option for those not ready to buy. These figures highlight 74464 as a cost-effective area for establishing roots or building a portfolio.

Race & Ethnicity

The racial and ethnic composition of ZIP 74464 reflects a diverse yet predominantly white community. Approximately 41.3% of residents identify as white, while 9.66% identify as Hispanic, 1.62% as Black, and 0.84% as Asian. This diversity, though not evenly distributed, contributes to a culturally rich environment that can appeal to a wide range of residents and business owners. Understanding this makeup is crucial for tailoring services, marketing strategies, or community engagement efforts in the area.

Key Facts

  • Total population in ZIP 74464: 30,990 residents.
  • Total households: 11,846, supporting a family-oriented community.
  • Total housing units: 13,502, with some vacancy for potential growth.
  • Median household income: $51,362, reflecting moderate economic stability.
  • Median house value: $169,700, an accessible price for many buyers.
  • Median rent: $793, offering affordable rental options.
  • Racial composition: 41.3% white, 9.66% Hispanic, 1.62% Black, 0.84% Asian.

What This Means for You

For homebuyers, ZIP 74464 presents an affordable housing market with a median home value of $169,700 and reasonable rental costs at $793 per month. This makes it a practical choice for families or individuals looking to settle in a community with a solid population base. Investors and real estate agents will find the gap between total housing units (13,502) and occupied households (11,846) intriguing, as it suggests potential for rental properties or flipping homes in an area with growing demand. Small-business owners can leverage the diverse demographic mix and moderate income levels to target a broad customer base, particularly with services or products suited to family needs. Analysts can use these metrics to benchmark 74464 against neighboring ZIP codes or predict future growth trends based on housing availability and income stability. Whatever your goal, these insights provide a foundation for strategic planning.

Run This Study Yourself

  • Curious about other areas or want updated data for ZIP 74464? Dive deeper with your own analysis.
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Frequently Asked Questions about ZIP 74464

  • What is the population of ZIP 74464?
    As of 2023, the estimated population of ZIP 74464 is 30,990.
  • How many households are in ZIP 74464?
    ZIP 74464 has approximately 11,846 households as of 2023.
  • What is the median household income in ZIP 74464?
    The median household income is $51,362 (ACS 2023).
  • What is the median home value in ZIP 74464?
    The median value of owner-occupied homes is $169,700 (ACS 2023).
  • What is the median monthly rent in ZIP 74464?
    Median gross rent is approximately $793 per month (ACS 2023).

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