ZIP 74501 - 860Z200US74501 — Demographic Snapshot (2023)

Explore ZIP 74501 demographics: 28,687 residents, $55,430 median income, $156,500 median home value, and key housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 74501, located in southeastern Oklahoma, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of nearly 29,000 and a median household income of $55,430, this ZIP code presents a mix of affordability and community scale that could appeal to homebuyers, real estate investors, small-business owners, and analysts alike. Let’s break down the key metrics to help you understand what living or investing in 74501 means.

Population & Households

ZIP 74501 is home to 28,687 residents, making it a moderately sized community with a small-town feel yet enough scale to support local businesses and amenities. These residents are spread across 11,361 households, indicating an average household size of roughly 2.5 people. This balance suggests a community that’s neither overly dense nor too sparse, offering potential for personal connections and business customer bases. Whether you’re a family looking to settle or an investor eyeing rental demand, the population size and household distribution provide a stable foundation to consider.

Income & Housing Costs

The median household income in ZIP 74501 stands at $55,430, reflecting a community with moderate earning power. This income level supports a housing market that remains relatively affordable compared to national averages. The median home value here is $156,500, which could be attractive for first-time buyers or investors seeking properties with growth potential. For renters, the median rent is $907 per month, offering a cost-effective alternative to homeownership. These figures suggest that 74501 strikes a balance between affordability and value, making it a practical choice for various budgets and investment strategies.

Race & Ethnicity

The demographic makeup of ZIP 74501 shows a predominantly White population at 66.52%, with smaller shares of Black (3.12%), Asian (0.6%), and Hispanic (6.41%) residents. This composition reflects a community with limited diversity compared to urban centers, which may influence cultural offerings, business opportunities, and community dynamics. For small-business owners, understanding this breakdown can help tailor services or marketing to the majority demographic while exploring niche opportunities for underrepresented groups. Homebuyers and investors might also consider how this mix aligns with their personal or portfolio goals.

Key Facts

  • Total population: 28,687 residents in 2023, offering a mid-sized community vibe.
  • Total households: 11,361, with an average household size of about 2.5 people.
  • Median household income: $55,430, indicating moderate earning capacity.
  • Median home value: $156,500, suggesting an affordable entry point for buyers.
  • Median rent: $907 per month, a reasonable cost for renters in the area.
  • Total housing units: 13,223, with some vacancy that could signal investment opportunities.
  • Racial composition: 66.52% White, 6.41% Hispanic, 3.12% Black, 0.6% Asian.

What This Means for You

For homebuyers, ZIP 74501 offers a compelling mix of affordability and community size. With median home values at $156,500, you can likely find properties that fit a modest budget while still being part of a sizable population base of nearly 29,000. The moderate median income of $55,430 suggests neighbors with stable, if not high, earning power, which can contribute to a reliable local economy.

For investors and real estate agents, the data points to potential in both buying and renting markets. With 13,223 total housing units and only 11,361 occupied households, there’s a vacancy rate that could mean room for rental properties or fixer-uppers. The median rent of $907 also indicates a market where tenants can afford consistent payments without stretching budgets too thin.

For small-business owners, the population and income levels suggest a customer base that values affordability over luxury. Tailoring products or services to fit the needs of a predominantly White demographic (66.52%) while being inclusive of smaller Hispanic (6.41%) and other groups could maximize reach. The community size also supports businesses that thrive on local loyalty, such as cafes, retail, or service providers.

Run This Study Yourself

  • Curious about ZIP 74501 or another area? Dive deeper into demographic and housing data with ease.
  • Visit ZipcodeGPT to access powerful tools that break down ZIP code insights tailored to your needs.
  • Input any ZIP code to uncover population, income, housing costs, and more—empowering your next decision with data.

Frequently Asked Questions about ZIP 74501

  • What is the population of ZIP 74501?
    As of 2023, the estimated population of ZIP 74501 is 28,687.
  • How many households are in ZIP 74501?
    ZIP 74501 has approximately 11,361 households as of 2023.
  • What is the median household income in ZIP 74501?
    The median household income is $55,430 (ACS 2023).
  • What is the median home value in ZIP 74501?
    The median value of owner-occupied homes is $156,500 (ACS 2023).
  • What is the median monthly rent in ZIP 74501?
    Median gross rent is approximately $907 per month (ACS 2023).

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