ZIP 74701 - 860Z200US74701 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 74701, understanding the local demographics and housing landscape is essential. Located in a vibrant area with a population of over 26,000, this ZIP code offers a mix of residential stability and economic potential. This snapshot, based on 2023 data, breaks down key metrics like population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Let’s dive into the details of ZIP 74701 and uncover what makes this area unique.

Population & Households

ZIP 74701 is home to a population of 26,548 residents, making it a moderately sized community with a strong local presence. These individuals are distributed across 10,117 households, reflecting a diverse mix of family structures and living arrangements. With 11,059 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking to enter the market. This balance between population and housing suggests a stable community with room for growth.

Income & Housing Costs

The median household income in ZIP 74701 stands at $54,576, providing a solid economic foundation for many residents. This income level supports a range of lifestyles and purchasing power, which is crucial for small businesses targeting local consumers. On the housing front, the median home value is $188,100, offering a relatively accessible entry point for homebuyers compared to national averages in many regions. For renters, the median rent is $916 per month, which aligns reasonably with the income levels and suggests affordability for a portion of the population. These figures paint a picture of a community where housing costs are manageable for many, creating opportunities for both buyers and investors.

Race & Ethnicity

The demographic makeup of ZIP 74701 reflects a predominantly White population at 65.4%, with smaller but significant representation from other groups. Hispanic residents account for 8.57% of the population, while Black residents make up 2.58%, and Asian residents comprise 0.98%. This diversity, though not as pronounced as in larger urban centers, contributes to a varied cultural landscape. For businesses and investors, understanding this composition can help tailor services, marketing strategies, or community engagement efforts to resonate with the local population.

Key Facts

• Total population: 26,548 residents in ZIP 74701 as of 2023.
• Total households: 10,117, indicating a mix of family and individual living arrangements.
• Total housing units: 11,059, suggesting some availability for new occupants.
• Median household income: $54,576, supporting moderate economic stability.
• Median home value: $188,100, an accessible price point for many buyers.
• Median rent: $916 per month, aligning with local income levels.
• Racial composition: 65.4% White, 8.57% Hispanic, 2.58% Black, 0.98% Asian.

What This Means for You

For homebuyers, ZIP 74701 offers a promising opportunity with median home values at $188,100, which may be within reach for those earning around the median income of $54,576. The slight surplus of housing units could mean less competition in certain segments of the market. Real estate investors and agents might find value in the balance of occupied and available units, potentially indicating room for rental properties or fixer-uppers, especially with a median rent of $916 that suggests steady demand. Small-business owners can leverage the population size and income levels to target a stable customer base, while the area’s diversity offers a chance to cater to varied needs and preferences. Analysts can use these metrics as a baseline to track growth trends or compare ZIP 74701 to neighboring areas for deeper market insights. Across all groups, this data provides a foundation for strategic planning.

Run This Study Yourself

Want to explore ZIP 74701 or another area in greater detail? Follow these steps to uncover tailored demographic and housing insights:

• Visit ZipcodeGPT to access a powerful tool for ZIP code analysis.
• Enter the ZIP code of interest to generate a comprehensive report with the latest data.
• Use the insights to inform your homebuying, investment, or business decisions with confidence.