Aug. 30, 2025
If you're considering ZIP code 76401 for a home purchase, real estate investment, or business opportunity, understanding the local demographics and housing landscape is essential. Located in a dynamic region, this area offers a mix of opportunities for homebuyers, investors, agents, and small-business owners. Using the latest 2023 data, this snapshot provides a clear picture of population trends, income levels, housing costs, and cultural diversity in ZIP 76401. Let’s dive into the numbers to help you make informed decisions.
ZIP 76401 is home to a population of 30,873 residents, making it a moderately sized community with a strong local presence. These individuals are distributed across 12,311 households, reflecting a community with a solid base of families, singles, and retirees. With 13,826 total housing units in the area, there’s a noticeable gap between households and available units, which could indicate opportunities for housing development or investment. For homebuyers and investors, this suggests a market with potential for growth or rental demand.
The median household income in ZIP 76401 stands at $60,864, positioning it as a community with a stable economic foundation. This income level supports a range of lifestyles and can attract businesses looking to serve a middle-income demographic. On the housing front, the median house value is $252,000, offering a relatively accessible entry point for homebuyers compared to larger urban markets. For those renting, the median rent is $1,136 per month, which aligns with the income levels and suggests affordability for many residents. Investors and agents can use these figures to gauge potential returns on property investments or rental portfolios in this ZIP code.
The demographic makeup of ZIP 76401 reflects a predominantly White population at 75.87%, with significant Hispanic representation at 18.03%. Smaller but notable portions include Black residents at 1.78% and Asian residents at 1.28%. This diversity contributes to a culturally rich community, which can be a draw for families seeking an inclusive environment or businesses aiming to cater to varied customer bases. Understanding this composition helps homebuyers envision the community they’re joining and assists business owners in tailoring their offerings to local preferences.
For homebuyers, ZIP 76401 offers a promising mix of affordability and community size. With a median house value of $252,000, it’s a feasible option for first-time buyers or those looking to relocate to a stable area. The population size and diversity also suggest a welcoming environment with room for personal and family growth.
For investors and real estate agents, the gap between total housing units (13,826) and households (12,311) hints at untapped potential for rentals or new developments. The median rent of $1,136 and household income of $60,864 indicate a market where tenants can afford consistent payments, supporting long-term investment strategies.
For small-business owners, the demographic diversity and solid median income provide a foundation for targeting a broad customer base. Whether you’re opening a retail store, restaurant, or service-based business, the cultural mix and economic stability of ZIP 76401 can help sustain your venture.
For analysts, these metrics offer a baseline for deeper research into housing trends, economic shifts, or community needs. The data points to a balanced area with growth potential, worthy of further exploration.
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