Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 76712, located in the heart of Texas near Waco, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of nearly 29,000 and a robust median household income, this ZIP code presents a blend of residential stability and economic potential. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, these insights will help you make informed decisions about living, working, or investing in 76712.
ZIP 76712 is home to 28,719 residents, making it a moderately sized community with a strong residential base. The area supports 10,908 households, reflecting a mix of family and individual living arrangements. With 11,704 total housing units, there’s a slight surplus of available homes, which could indicate opportunities for buyers or renters looking to settle in this area. This balance between population and housing suggests a stable community with room for growth, appealing to those seeking a suburban feel with access to nearby urban amenities.
The median household income in ZIP 76712 stands at $96,267, signaling a relatively affluent community with strong earning potential. This income level supports a comfortable lifestyle and suggests that residents have disposable income for local businesses and services. On the housing front, the median home value is $302,100, positioning 76712 as a competitive market for buyers and investors looking for appreciating assets. For renters, the median rent is $1,333 per month, which is reasonable given the income levels and home values, offering a viable option for those not ready to buy. These figures highlight a market that balances affordability with value, catering to a range of financial situations.
The demographic makeup of ZIP 76712 reflects a diverse yet predominantly white community. Approximately 71.85% of residents identify as white, while 7.44% are Black, 2.49% are Asian, and 13.99% identify as Hispanic. This diversity adds cultural richness to the area, creating an inclusive environment for families, businesses, and newcomers. For business owners, this mix can inform marketing strategies and product offerings, while homebuyers may appreciate the varied community fabric as they consider settling in 76712.
For homebuyers, ZIP 76712 offers a promising market with median home values at $302,100 and a slight surplus of housing units. This could mean less competition and more negotiating power when purchasing a property. The strong median income of $96,267 also suggests a financially stable community, which often correlates with well-maintained neighborhoods and good schools—key factors for families.
For real estate investors and agents, the combination of home values, income levels, and available units points to a market with growth potential. The rental market, with a median rent of $1,333, could attract tenants who prefer flexibility, making buy-to-rent properties a viable strategy in 76712.
For small-business owners, the population of 28,719 and the high median income indicate a solid customer base with purchasing power. The area’s diversity also means you can tailor offerings to a varied audience, whether you’re opening a retail store, restaurant, or service-based business.
For analysts, these metrics provide a foundation for deeper studies into economic trends, housing demand, or community development in 76712, helping to forecast future opportunities or challenges.
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