Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 77074, located in Houston, Texas, this demographic and housing snapshot offers a clear picture of the area. With data from 2023, we’ll break down population trends, household dynamics, income levels, housing costs, and cultural diversity. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this vibrant community.
ZIP 77074 is home to a population of 37,467 residents, making it a moderately sized community within the Houston metro area. This ZIP code supports 12,829 households, reflecting a mix of family and individual living arrangements. With 15,154 total housing units, there’s a notable presence of both occupied and vacant properties, which could signal opportunities for buyers or investors looking to enter the market. The ratio of population to households suggests an average household size of about 2.9 people, indicating a community with a blend of families and smaller living units.
The median household income in ZIP 77074 stands at $47,408, which is below the national average but reflective of a working-class community with potential for growth. For homebuyers and investors, the median house value of $201,600 offers an accessible entry point into the Houston housing market, especially compared to pricier nearby ZIP codes. Renters, on the other hand, face a median rent of $1,066 per month, which aligns with the income levels and suggests a balanced rental market for property owners. These figures highlight affordability as a key draw for this area, whether you’re looking to buy, rent, or invest.
ZIP 77074 stands out for its rich cultural diversity, with a population composition that reflects a wide range of backgrounds. The largest demographic group is Hispanic, making up 62.32% of residents, followed by White at 14.34%, Black at 13.14%, and Asian at 7.81%. This diversity shapes the community’s character, influencing local businesses, schools, and cultural events. For business owners, this mix presents opportunities to cater to varied consumer needs, while homebuyers may appreciate the multicultural environment as a place to build connections.
For homebuyers, ZIP 77074 offers affordability with a median home value of $201,600, making it a practical choice for first-time buyers or those seeking value in Houston’s competitive market. The diverse community also means a welcoming environment with varied cultural experiences. Investors and real estate agents will find potential in the gap between total housing units (15,154) and occupied households (12,829), which could indicate vacant properties or room for development. The median rent of $1,066 supports a steady rental income stream for landlords. Small-business owners can leverage the area’s diversity—especially the large Hispanic population (62.32%)—to offer tailored products or services, from food to retail, that resonate with local tastes. Finally, analysts can use these metrics to track economic and demographic trends, identifying growth patterns or investment risks in this dynamic ZIP code.
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