ZIP 78023 - 860Z200US78023 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78023, located in the vibrant outskirts of San Antonio, Texas, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 28,000 and a strong median household income, this ZIP code presents a blend of suburban appeal and economic stability. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, these insights will help you make informed decisions about living, working, or investing in 78023.

Population & Households

ZIP 78023 is home to 28,585 residents, making it a moderately sized community with a suburban feel. These individuals are distributed across 9,735 households, reflecting a solid base of family and individual residences. The total number of housing units stands at 10,050, indicating a slight surplus of available homes or rentals compared to occupied households. This balance suggests potential opportunities for buyers or renters looking to settle in the area without intense competition.

Income & Housing Costs

One of the standout metrics for ZIP 78023 is its median household income of $129,701, which signals a financially stable community with significant purchasing power. This figure is notably higher than many surrounding areas, making it an attractive location for businesses targeting affluent customers. On the housing front, the median home value is $393,800, reflecting a robust real estate market that could appeal to investors seeking long-term appreciation. For renters, the median rent is $1,570 per month, which aligns with the area’s higher income levels and suggests a demand for quality rental properties.

Race & Ethnicity

The demographic makeup of ZIP 78023 is notably diverse, offering a multicultural environment that can enrich community life and business opportunities. The racial composition includes 46.39% White, 42.83% Hispanic, 4.72% Asian, and 1.94% Black residents. This near-even split between White and Hispanic populations, with smaller but significant Asian representation, points to a culturally dynamic area that may appeal to a wide range of residents and entrepreneurs looking to cater to varied customer bases.

Key Facts

• Total population: 28,585 residents in 2023, offering a suburban community scale.
• Total households: 9,735, indicating a strong residential base.
• Total housing units: 10,050, with a small surplus for potential buyers or renters.
• Median household income: $129,701, reflecting economic strength.
• Median home value: $393,800, suggesting a solid real estate investment opportunity.
• Median rent: $1,570, aligning with the area’s higher income demographic.
• Racial diversity: 46.39% White, 42.83% Hispanic, 4.72% Asian, 1.94% Black, showcasing a multicultural community.

What This Means for You

For homebuyers, ZIP 78023 offers a financially stable community with a median home value of $393,800, which could be a sound long-term investment given the area’s high median income of $129,701. The slight surplus of housing units (10,050 total) compared to households (9,735) may provide some negotiating room in a competitive market. Real estate investors and agents will find the strong home values and rental rates ($1,570 median rent) indicative of a market with potential for steady returns, especially in a diverse and growing community. Small-business owners can leverage the area’s affluent demographic and cultural diversity to target a wide range of customers, particularly in sectors like retail, dining, or services that cater to family-oriented or multicultural needs. Analysts can use these metrics as a benchmark to compare with neighboring ZIP codes or track trends over time, focusing on income growth or housing demand.

Run This Study Yourself

• Curious about diving deeper into ZIP 78023 or comparing it with another area? Start by visiting ZipcodeGPT for a user-friendly platform to access detailed demographic and housing data.
• Enter any ZIP code to generate a customized report with the latest metrics, tailored to your specific interests as a buyer, investor, or business owner.
• Use the insights to make data-driven decisions, whether you’re planning a move, investment, or market expansion in 78023 or beyond.