ZIP 78040 - 860Z200US78040 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78040, understanding the local demographics and housing landscape is essential. Located in a vibrant community, this area offers unique characteristics that can influence decisions for homebuyers, real estate investors, small-business owners, and analysts. Using the latest 2023 data, this snapshot provides a clear, data-driven look at population, income, housing costs, and cultural composition in ZIP 78040. Let’s dive into the numbers to help you make informed choices.

Population & Households

ZIP 78040 is home to a population of 36,115 individuals, making it a moderately sized community with a diverse range of needs and opportunities. This population is distributed across 11,438 households, reflecting a mix of family structures and living arrangements. With 13,567 total housing units in the area, there’s a noticeable gap between occupied and available units, which could signal potential for growth or investment in housing stock. For those looking to settle or start a business, this population size suggests a stable base of potential customers or neighbors.

Income & Housing Costs

The median household income in ZIP 78040 stands at $35,742, which is an important figure for understanding the economic capacity of residents. This income level may influence affordability for homebuyers and spending power for local businesses. On the housing front, the median home value is $116,500, offering a relatively accessible entry point for buyers compared to national averages. For renters, the median rent is $881 per month, providing a cost-effective alternative to homeownership. These figures highlight ZIP 78040 as a potentially budget-friendly area for both living and investing.

Race & Ethnicity

The cultural fabric of ZIP 78040 is predominantly Hispanic, with 96.95% of the population identifying as such. This strong Hispanic presence shapes the community’s identity, likely influencing local businesses, cuisine, and cultural events. Other racial groups include White at 2.7%, Black at 0.24%, and Asian at 0.01%. For businesses and investors, this demographic makeup suggests opportunities to cater to Hispanic cultural preferences and needs, while homebuyers may find a tight-knit, culturally rich environment.

Key Facts

• Total population: 36,115 residents, offering a sizable community for engagement.
• Total households: 11,438, indicating a mix of family and individual living arrangements.
• Total housing units: 13,567, with some vacancy that could attract investors.
• Median household income: $35,742, reflecting local economic conditions.
• Median home value: $116,500, an accessible price point for many buyers.
• Median rent: $881, a competitive rate for renters in the area.
• Hispanic population: 96.95%, defining the cultural landscape of ZIP 78040.

What This Means for You

For homebuyers, ZIP 78040 presents an affordable housing market with a median home value of $116,500 and reasonable rent at $881. The predominantly Hispanic community offers a culturally vibrant setting, ideal for those seeking a strong sense of belonging. However, consider the median income of $35,742 when planning your budget, as it reflects the economic context of the area.

For investors and real estate agents, the gap between total housing units (13,567) and households (11,438) suggests potential for rental or flip opportunities. The lower median home value could mean room for appreciation, especially if demand grows in this community of over 36,000 people.

For small-business owners, the demographic profile—especially the 96.95% Hispanic population—offers a clear target market. Tailoring products or services to cultural preferences could build strong customer loyalty. Additionally, the population size ensures a decent local customer base, though the median income indicates a need for competitively priced offerings.

For analysts, these metrics provide a foundation for deeper studies on economic trends, housing demand, or cultural dynamics in ZIP 78040. The data points to a community with distinct characteristics worth exploring further.

Run This Study Yourself

• Curious about other areas or want updated insights for ZIP 78040? Start by visiting ZipcodeGPT to access powerful demographic tools.
• Enter any ZIP code to generate a detailed report tailored to your needs, covering population, housing, and more.
• Use the data to inform your next move, investment, or business strategy with confidence.