ZIP 78046 - 860Z200US78046 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78046, understanding the area’s demographic and housing landscape is essential. Located in a vibrant region, this ZIP code offers a unique blend of community characteristics and economic indicators that can influence your decisions. This snapshot, based on 2023 data, provides a clear picture of population, income, housing costs, and cultural composition to help homebuyers, real estate investors, small-business owners, and analysts make informed choices.

Population & Households

ZIP 78046 is home to a substantial population of 71,965 residents, making it a bustling area with significant community presence. This population is distributed across 18,350 households, reflecting a strong residential base. With 19,601 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate opportunities for buyers or investors looking for available properties. The size of this community suggests a dynamic local market with potential for both personal and commercial growth.

Income & Housing Costs

The median household income in ZIP 78046 stands at $53,601, offering insight into the economic capacity of residents. This income level can guide businesses in tailoring products or services to match local purchasing power. On the housing front, the median home value is $142,000, which positions this area as relatively affordable compared to many urban markets. For renters, the median rent is $1,038 per month, providing a benchmark for those considering leasing options. These figures highlight a balanced housing market that could appeal to a range of budgets, whether you’re buying, renting, or investing.

Race & Ethnicity

The cultural fabric of ZIP 78046 is predominantly Hispanic, with 97.12% of the population identifying as such. This overwhelming majority shapes the community’s identity, likely influencing local businesses, events, and social dynamics. Other racial groups include White at 1.95%, Asian at 0.2%, and Black at 0.12%. For businesses and investors, this demographic profile suggests a strong opportunity to cater to Hispanic cultural preferences and needs, while also recognizing the smaller but present diversity within the area.

Key Facts

• Total population: 71,965 residents, indicating a sizable community.
• Total households: 18,350, reflecting a strong residential presence.
• Total housing units: 19,601, suggesting some availability of unoccupied homes.
• Median household income: $53,601, a useful gauge for economic planning.
• Median home value: $142,000, an accessible entry point for many buyers.
• Median rent: $1,038, offering a competitive rental market.
• Hispanic population: 97.12%, defining the area’s cultural landscape.

What This Means for You

For homebuyers, ZIP 78046 presents an affordable housing market with a median home value of $142,000, ideal for first-time buyers or those seeking value. The slight surplus of housing units over households may also mean less competition for available properties. Real estate investors and agents can leverage the area’s population size and reasonable home prices to target rental or flip opportunities, especially with a median rent of $1,038 that could attract steady tenants. Small-business owners should note the dominant Hispanic demographic and median income of $53,601, tailoring offerings to cultural preferences and local affordability—think authentic cuisine, community-focused services, or bilingual marketing. Analysts can use this data to assess market trends, housing demand, and economic stability in a culturally distinct region. Across all groups, the large population base signals a robust market with room for engagement and growth.

Run This Study Yourself

• Curious about other ZIP codes or deeper insights into ZIP 78046? Start by visiting ZipcodeGPT to access powerful demographic tools.
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• Use the data to inform your next home purchase, investment strategy, or business plan with confidence.