Aug. 30, 2025
If you’re considering ZIP code 78102 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in Texas, this area offers a unique blend of cultural diversity and affordable living. With a population of 27,000 and a median household income of $59,591, ZIP 78102 presents opportunities for various stakeholders. This article breaks down the latest 2023 data to provide a clear picture of what this area offers for homebuyers, real estate investors, small-business owners, and analysts.
ZIP 78102 is home to 27,000 residents across 7,173 households. This population size suggests a moderately sized community with a mix of family and individual households. The total number of housing units stands at 8,865, indicating some vacancy or potential for growth in occupancy. For homebuyers and investors, this balance between population and available housing units could mean opportunities to find properties that suit specific needs, whether for personal use or rental income.
The median household income in ZIP 78102 is $59,591, reflecting a stable economic base for many residents. When it comes to housing, the median house value is $106,600, which is relatively affordable compared to national averages. This lower price point can be particularly attractive to first-time homebuyers or investors looking for properties with potential appreciation. Meanwhile, the median rent is $1,049 per month, offering a reasonable cost for renters and a potential income stream for landlords. These figures suggest that ZIP 78102 could be a practical choice for those seeking value in their housing decisions.
The demographic makeup of ZIP 78102 is notably diverse, with a significant Hispanic population at 61.63%. White residents account for 26.81%, Black residents make up 6.74%, and Asian residents represent 0.67% of the population. This diversity can enrich the cultural fabric of the community, making it an appealing location for businesses catering to varied customer bases or families seeking an inclusive environment. For small-business owners, understanding this composition can help tailor products or services to meet local preferences.
For homebuyers, ZIP 78102 offers an affordable entry into homeownership with a median house value of $106,600. This price point, combined with a median household income of $59,591, suggests that many residents can sustain homeownership without overextending financially. Investors and real estate agents will find potential in the gap between total housing units (8,865) and occupied households (7,173), which may indicate room for rental properties or flips. The median rent of $1,049 also supports a viable rental market for steady cash flow.
Small-business owners can leverage the area’s diversity, particularly the large Hispanic population (61.63%), to offer culturally relevant products or services. The population size of 27,000 provides a solid customer base, while the income levels suggest moderate purchasing power. Analysts studying market trends will appreciate the balanced demographics and housing metrics as indicators of stability and growth potential in ZIP 78102, making it a worthwhile area to monitor for future developments.
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