Aug. 26, 2025
If you’re considering ZIP code 78109 for your next home, investment, or business venture, understanding the local demographics and housing landscape is essential. Located in a dynamic area, this ZIP code offers a blend of diversity, economic opportunity, and housing options that cater to a wide range of needs. With a population of over 56,000 and a median household income of $87,635, ZIP 78109 presents a vibrant community with insights worth exploring for homebuyers, real estate investors, small-business owners, and analysts alike. Let’s break down the key metrics from 2023 to help you make informed decisions.
ZIP 78109 is home to a substantial population of 56,372 residents, making it a bustling area with a strong community presence. This population is distributed across 18,933 households, reflecting a mix of family sizes and living arrangements. The total number of housing units stands at 19,279, indicating a slight surplus of available homes compared to occupied households. This could suggest opportunities for growth or availability for new residents and investors looking to enter the market in 78109.
Economically, ZIP 78109 stands out with a median household income of $87,635, which points to a relatively strong earning capacity among residents. This income level supports a housing market where the median home value is $241,100—a figure that positions the area as accessible for many buyers while offering potential for appreciation. For renters, the median rent is $1,645 per month, reflecting a rental market that aligns with the area’s income levels but may require careful budgeting for some households. These figures provide a clear picture of affordability and investment potential in 78109.
One of the defining characteristics of ZIP 78109 is its diverse population. The racial and ethnic composition includes 43.75% Hispanic, 26.79% White, 20.7% Black, and 3.16% Asian residents, among others. This rich diversity creates a culturally vibrant community, which can be a significant draw for families, businesses, and investors seeking an inclusive environment. Understanding this mix is crucial for tailoring business offerings or community engagement strategies in 78109.
For homebuyers, ZIP 78109 offers a promising mix of affordability and community diversity. With a median home value of $241,100, it’s a feasible entry point for many, especially given the median household income of $87,635. The slight surplus of housing units (19,279 total) compared to households (18,933) may also mean less competition in certain segments of the market.
For investors and real estate agents, the data suggests potential for both rental and purchase markets. The median rent of $1,645 indicates a steady demand for rentals, while the home value points to room for growth in property investments. Keeping an eye on the diversity of the population can also help tailor marketing strategies to specific demographic groups in 78109.
For small-business owners, the large population and diverse cultural makeup provide a broad customer base. The solid median income suggests disposable income for goods and services, while the community’s diversity offers opportunities to cater to varied tastes and needs. Setting up shop in 78109 could tap into a vibrant and growing market.
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