ZIP 78202 - 860Z200US78202 — Demographic Snapshot (2023)

Explore ZIP 78202 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Sept. 4, 2025

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Overview

If you're considering a move, investment, or business opportunity in ZIP 78202, located in the heart of San Antonio, Texas, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and cultural composition of this vibrant area. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about living or working in ZIP 78202.

Population & Households

ZIP 78202 is home to a population of 9,952 residents, spread across 4,288 households. This indicates an average household size of roughly 2.3 people, suggesting a mix of smaller families and individuals. With a total of 5,288 housing units in the area, there’s a notable gap between occupied households and available units, which could point to opportunities for investors or developers looking at vacant properties. For homebuyers, this also means potential availability, though competition and pricing will depend on other market factors.

Income & Housing Costs

The median household income in ZIP 78202 stands at $43,708, which is an important benchmark for understanding the economic profile of the area. This figure can help small-business owners gauge local purchasing power and tailor offerings accordingly. On the housing front, the median home value is $223,900, offering a relatively accessible entry point for buyers compared to broader San Antonio metro averages. Meanwhile, the median rent is $1,218 per month, reflecting a rental market that may appeal to investors seeking steady cash flow or to renters looking for reasonable costs in an urban setting. These metrics provide a balanced view of affordability and investment potential in ZIP 78202.

Race & Ethnicity

The cultural fabric of ZIP 78202 is diverse, with a significant Hispanic population making up 65.88% of residents. White residents account for 16.72%, Black residents 15.65%, and Asian residents 0.41%. This diversity shapes the community’s character, influencing everything from local businesses to cultural events. For small-business owners, this demographic mix offers a chance to cater to a predominantly Hispanic customer base while also serving a broader, multicultural audience. Homebuyers and investors can expect a neighborhood with a rich blend of traditions and perspectives, fostering a dynamic living environment.

Key Facts

  • Total population: 9,952 residents in ZIP 78202 as of 2023.
  • Total households: 4,288, with an average household size of about 2.3 people.
  • Total housing units: 5,288, indicating some vacancy or development potential.
  • Median household income: $43,708, reflecting local economic conditions.
  • Median home value: $223,900, a competitive price for the San Antonio area.
  • Median rent: $1,218 per month, appealing for renters and investors alike.
  • Racial composition: 65.88% Hispanic, 16.72% White, 15.65% Black, 0.41% Asian.

What This Means for You

For homebuyers, ZIP 78202 offers a chance to purchase at a median value of $223,900, which could be a smart entry point in a growing urban area like San Antonio. The diversity and community size suggest a welcoming, tight-knit neighborhood with cultural depth. Real estate investors and agents will note the gap between housing units and occupied households, potentially signaling opportunities for renovation or rental properties, especially with a median rent of $1,218 that supports steady returns. Small-business owners can leverage the area’s demographic makeup—particularly the large Hispanic population—to offer targeted products or services, while the median income of $43,708 provides a realistic view of local spending capacity. Analysts can use these metrics as a baseline for deeper market studies, whether for housing trends or economic development in ZIP 78202.

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Frequently Asked Questions about ZIP 78202

  • What is the population of ZIP 78202?
    As of 2023, the estimated population of ZIP 78202 is 9,952.
  • How many households are in ZIP 78202?
    ZIP 78202 has approximately 4,288 households as of 2023.
  • What is the median household income in ZIP 78202?
    The median household income is $43,708 (ACS 2023).
  • What is the median home value in ZIP 78202?
    The median value of owner-occupied homes is $223,900 (ACS 2023).
  • What is the median monthly rent in ZIP 78202?
    Median gross rent is approximately $1,218 per month (ACS 2023).

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