ZIP 78204 - 860Z200US78204 — Demographic Snapshot (2023)

Overview

If you’re considering ZIP code 78204 in San Antonio, Texas, as a place to live, invest, or start a business, understanding the local demographics and housing landscape is crucial. This snapshot, based on 2023 data, provides a clear picture of the community’s population, income levels, housing costs, and cultural composition. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about opportunities in this area.

Population & Households

ZIP 78204 is home to a population of 11,944 residents, spread across 5,052 households. This indicates an average household size of roughly 2.4 people, suggesting a mix of small families and individuals. The total number of housing units in the area stands at 6,210, which means there are more units than households, potentially pointing to vacant properties or opportunities for growth in occupancy. For those looking to settle or invest here, this balance of population and housing availability offers a starting point to assess demand and community dynamics.

Income & Housing Costs

The median household income in ZIP 78204 is $54,667, reflecting a moderate earning level that can support a range of lifestyles and business customer bases. When it comes to housing, the median home value is $142,200, which is relatively affordable compared to broader San Antonio metro trends, making it an attractive entry point for first-time buyers or investors seeking value. For renters, the median rent is $1,516 per month, which aligns with the income levels but may require careful budgeting for some households. These figures highlight a market with accessible ownership opportunities alongside a competitive rental scene.

Race & Ethnicity

The cultural fabric of ZIP 78204 is predominantly Hispanic, with 81.52% of the population identifying as such, reflecting a strong Latino influence in the community. White residents make up 14.74% of the population, while Black residents account for 2.22%, and Asian residents represent just 0.15%. This demographic composition suggests a vibrant, culturally rich environment that could appeal to those seeking a diverse neighborhood or businesses aiming to cater to a Hispanic-majority customer base. Understanding these dynamics can help tailor community engagement or marketing strategies effectively.

Key Facts

• Total population: 11,944 residents in ZIP 78204 as of 2023.
• Total households: 5,052, with an average size of about 2.4 people.
• Total housing units: 6,210, indicating potential vacancies or growth capacity.
• Median household income: $54,667, supporting moderate purchasing power.
• Median home value: $142,200, offering affordability for buyers.
• Median rent: $1,516, reflecting a competitive rental market.
• Hispanic population: 81.52%, shaping the area’s cultural identity.

What This Means for You

For homebuyers, ZIP 78204 presents an affordable entry into homeownership with a median home value of $142,200, ideal for first-time buyers or those looking for value in the San Antonio area. The moderate median income of $54,667 suggests a stable community, though renters paying $1,516 monthly should weigh costs against earnings. Investors and real estate agents will note the surplus of housing units (6,210) compared to households (5,052), which could signal opportunities for rental properties or flipping homes, especially in a culturally vibrant, Hispanic-majority area. Small-business owners can leverage the demographic makeup—over 80% Hispanic—to offer tailored products or services, while the population of nearly 12,000 provides a solid local customer base. Analysts can use these metrics to benchmark ZIP 78204 against neighboring areas for deeper market studies. Across all groups, the data points to a community with accessible housing and a distinct cultural identity worth exploring.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78204? Start by visiting ZipcodeGPT for a user-friendly analysis tool.
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