ZIP 78223 - 860Z200US78223 — Demographic Snapshot (2023)

Explore ZIP 78223 demographics: 57,298 residents, $50,352 median income, $156,700 median home value, and key housing insights for 2023.

Aug. 26, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 78223, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ve compiled key metrics on population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re looking for an affordable home, a rental property, or a location for your next venture, understanding ZIP 78223’s profile is the first step.

Population & Households

ZIP 78223 is home to a sizable population of 57,298 residents, making it a vibrant and active community. These individuals are spread across 20,112 households, reflecting a mix of family sizes and living arrangements. The area also has 22,278 total housing units, indicating a slight surplus of available homes or apartments compared to occupied households. This could suggest opportunities for buyers or renters looking to settle in a community with room to grow.

Income & Housing Costs

The median household income in ZIP 78223 stands at $50,352, which provides a realistic benchmark for understanding the economic profile of the area. For homebuyers and investors, the median house value of $156,700 positions this ZIP code as a relatively affordable entry point into the San Antonio housing market. Meanwhile, renters can expect a median rent of $1,054 per month, which aligns with the income levels of many local households. These figures suggest a balanced market where both owning and renting are viable options depending on your financial goals.

Race & Ethnicity

The demographic makeup of ZIP 78223 is notably diverse, with a strong Hispanic presence at 76.43% of the population. White residents account for 16.0%, while Black residents make up 5.07%, and Asian residents represent 1.57%. This cultural diversity shapes the community’s character, influencing local businesses, schools, and social dynamics. For business owners or investors, this mix offers a chance to cater to a wide range of cultural preferences and needs, while homebuyers may appreciate the rich, inclusive environment.

Key Facts

  • Total population: 57,298 residents, indicating a substantial community size.
  • Total households: 20,112, reflecting a mix of family and individual living arrangements.
  • Total housing units: 22,278, suggesting potential availability for new residents or investors.
  • Median household income: $50,352, offering insight into local earning power.
  • Median house value: $156,700, an accessible price point for many buyers.
  • Median rent: $1,054, a reasonable cost for renters in the area.
  • Racial composition: 76.43% Hispanic, 16.0% White, 5.07% Black, 1.57% Asian, highlighting diversity.

What This Means for You

For homebuyers, ZIP 78223 presents an opportunity to purchase a home at a median value of $156,700, which is competitive within the broader San Antonio market. The income level of $50,352 suggests that many residents can afford housing at this price point, making it a stable area for settling down. Real estate investors and agents might find the slight surplus of housing units (22,278 total units versus 20,112 households) indicative of potential rental or flip opportunities, especially with a median rent of $1,054 that appeals to a wide tenant base. Small-business owners can leverage the area’s diversity—particularly the large Hispanic population of 76.43%—to tailor products, services, or marketing to resonate with local culture and needs. Finally, analysts can use these metrics as a foundation for deeper studies into economic trends or housing demand in this part of Texas. Whatever your goal, ZIP 78223 offers a blend of affordability and community vibrancy worth exploring.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 78223? Start by visiting ZipcodeGPT for a user-friendly way to access detailed demographic and housing data.
  • Enter any ZIP code to generate a customized report with the latest metrics tailored to your interests.
  • Use the insights to make confident decisions, whether you’re buying, investing, or planning a business in the area.

Frequently Asked Questions about ZIP 78223

  • What is the population of ZIP 78223?
    As of 2023, the estimated population of ZIP 78223 is 57,298.
  • How many households are in ZIP 78223?
    ZIP 78223 has approximately 20,112 households as of 2023.
  • What is the median household income in ZIP 78223?
    The median household income is $50,352 (ACS 2023).
  • What is the median home value in ZIP 78223?
    The median value of owner-occupied homes is $156,700 (ACS 2023).
  • What is the median monthly rent in ZIP 78223?
    Median gross rent is approximately $1,054 per month (ACS 2023).

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