ZIP 78224 - 860Z200US78224 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78224, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community. Based on 2023 data, this area is home to over 20,000 residents with a strong cultural identity, affordable housing options, and a growing household base. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, understanding the makeup of ZIP 78224 can help you make informed decisions. Let’s break down the key metrics around population, income, housing, and diversity to reveal what makes this area unique.

Population & Households

ZIP 78224 has a total population of 20,671, making it a moderately sized community with a tight-knit feel. This population is distributed across 6,435 households, indicating an average household size of roughly 3.2 people. For families or individuals looking to settle here, this suggests a balance of community connection and personal space. Additionally, the area has 7,034 total housing units, pointing to a small surplus of available homes or rentals—about 8.5% of units are unoccupied. This could signal opportunities for buyers or investors looking to enter the market.

Income & Housing Costs

The median household income in ZIP 78224 stands at $57,965, reflecting a stable economic base for many residents. This income level supports a housing market where the median home value is $138,800—a relatively affordable entry point compared to broader San Antonio metro trends. For renters, the median rent is $1,132 per month, which aligns reasonably with local income levels, making renting a viable option for those not ready to buy. These figures suggest that ZIP 78224 offers cost-effective living, appealing to first-time homebuyers or investors seeking value-driven properties.

Race & Ethnicity

The cultural fabric of ZIP 78224 is predominantly Hispanic, with 90.44% of residents identifying as such. This strong Hispanic presence shapes the community’s identity, likely influencing local businesses, events, and social dynamics. Other racial groups include White residents at 6.32%, Asian at 1.5%, and Black at 0.8%. For business owners or investors, this demographic makeup highlights the importance of culturally relevant services or marketing strategies. For homebuyers, it points to a vibrant, heritage-rich environment that may appeal to those seeking a strong sense of community.

Key Facts

• Total population: 20,671 residents in ZIP 78224 as of 2023.
• Total households: 6,435, with an average size of about 3.2 people.
• Total housing units: 7,034, with a vacancy rate of roughly 8.5%.
• Median household income: $57,965, supporting a stable local economy.
• Median home value: $138,800, offering affordability in the region.
• Median rent: $1,132, a reasonable cost for renters in the area.
• Hispanic population: 90.44%, defining the cultural character of the community.

What This Means for You

For homebuyers, ZIP 78224 presents an affordable opportunity with median home values at $138,800 and a small surplus of housing units. This could mean less competition and more room to negotiate. The area’s strong Hispanic cultural identity also offers a welcoming environment for those who value diversity and community ties. For investors and real estate agents, the vacancy rate of around 8.5% and reasonable home prices suggest potential for rental properties or fixer-uppers, especially in a market with steady demand from a population of over 20,000. For small-business owners, the demographic composition—predominantly Hispanic—indicates a need for culturally tailored products or services, from food to retail, that resonate with local values. Finally, analysts can use these metrics to track growth trends or compare ZIP 78224 to neighboring areas for broader market insights. Whatever your goal, these data points provide a solid foundation for planning your next steps.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78224? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
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