ZIP 78228 - 860Z200US78228 — Demographic Snapshot (2023)

Explore ZIP 78228 demographics: 55,474 residents, $50,865 median income, $164,700 median home value, and key housing insights for 2023.

Aug. 26, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 78228, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 55,000 and a predominantly Hispanic cultural makeup, this area presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living or working in this vibrant ZIP code.

Population & Households

ZIP 78228 is home to 55,474 residents, making it a moderately sized community within the San Antonio metro area. These individuals are distributed across 19,284 households, reflecting a diverse mix of family structures and living arrangements. The total number of housing units stands at 21,397, indicating some vacancy or availability for potential buyers or renters. For those eyeing this area, the population density suggests a lively, active community with a strong residential base—ideal for businesses catering to local needs or investors seeking rental demand.

Income & Housing Costs

The median household income in ZIP 78228 is $50,865, which provides insight into the economic profile of the area. This figure suggests a working-class community where affordability is a key consideration for many residents. On the housing front, the median home value is $164,700, positioning this ZIP code as a relatively accessible entry point for homebuyers in the San Antonio market. For renters, the median rent is $1,004 per month, reflecting a reasonable cost for those not ready to purchase. These numbers highlight an area where both homeownership and renting are viable options, depending on your financial goals.

Race & Ethnicity

The demographic makeup of ZIP 78228 is notably diverse, with a strong Hispanic presence at 88.3% of the population. White residents account for 7.7%, while Black and Asian populations are smaller at 2.27% and 0.72%, respectively. This cultural composition shapes the community’s identity, influencing everything from local businesses to social events. For newcomers or business owners, understanding this diversity can help tailor offerings or integrate into the neighborhood’s unique fabric, ensuring relevance and connection with residents.

Key Facts

  • Total population: 55,474 residents in ZIP 78228 as of 2023.
  • Total households: 19,284, supporting a mix of family and individual living arrangements.
  • Total housing units: 21,397, with some availability for new occupants.
  • Median household income: $50,865, reflecting a working-class economic base.
  • Median home value: $164,700, offering affordability in the San Antonio area.
  • Median rent: $1,004, a reasonable cost for renters in the market.
  • Hispanic population: 88.3%, defining the cultural landscape of the area.

What This Means for You

For homebuyers, ZIP 78228 offers an affordable entry into homeownership with a median home value of $164,700, well below many other parts of San Antonio. The rental market, with a median rent of $1,004, also provides flexibility if you’re not ready to buy. However, consider the income levels and ensure the area aligns with your lifestyle and budget needs.

For real estate investors and agents, the gap between total housing units (21,397) and households (19,284) suggests potential for rental properties or flips, especially given the area’s population size and demand. The lower median home value could mean opportunities for value-add investments, though understanding the local demographic is key to targeting the right tenants or buyers.

For small-business owners, the large Hispanic population (88.3%) offers a chance to cater to specific cultural preferences, whether through food, services, or community engagement. With over 55,000 residents, there’s a sizable customer base, but aligning your offerings with the median income of $50,865 ensures affordability and relevance.

For analysts, these metrics provide a foundation for deeper studies into housing trends, economic stability, or cultural dynamics in ZIP 78228. The data points to a stable, diverse community with growth potential, particularly in housing and local commerce.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 78228? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Input any ZIP code to access up-to-date population, housing, and income metrics tailored to your needs.
  • Use the insights to make informed decisions, whether you’re buying a home, investing, or planning a business venture.

Frequently Asked Questions about ZIP 78228

  • What is the population of ZIP 78228?
    As of 2023, the estimated population of ZIP 78228 is 55,474.
  • How many households are in ZIP 78228?
    ZIP 78228 has approximately 19,284 households as of 2023.
  • What is the median household income in ZIP 78228?
    The median household income is $50,865 (ACS 2023).
  • What is the median home value in ZIP 78228?
    The median value of owner-occupied homes is $164,700 (ACS 2023).
  • What is the median monthly rent in ZIP 78228?
    Median gross rent is approximately $1,004 per month (ACS 2023).

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