ZIP 78231 - 860Z200US78231 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78231, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of nearly 10,000 and a median household income above the national average, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 78231 stand out.

Population & Households

ZIP 78231 is home to 9,966 residents, making it a moderately sized community with a suburban feel. These individuals are distributed across 4,052 households, reflecting a mix of family and individual living arrangements. With 4,189 total housing units in the area, there’s a small buffer of available properties, suggesting a stable housing market with limited vacancy. For those looking to settle or invest, this balance indicates a community that’s neither overcrowded nor underpopulated, offering a comfortable density for both residents and businesses.

Income & Housing Costs

One of the standout features of ZIP 78231 is its strong economic profile. The median household income here is $103,538, significantly higher than many other regions, pointing to a relatively affluent population. This income level supports a robust housing market, with the median home value at $382,000. For renters, the median rent is $1,289 per month, which aligns with the area’s higher cost of living but remains reasonable compared to larger urban centers. These figures suggest that ZIP 78231 is a place where financial stability underpins housing decisions, making it attractive for buyers and investors seeking value and growth potential.

Race & Ethnicity

The demographic makeup of ZIP 78231 reflects a diverse and vibrant community. The population is composed of 47.8% White, 39.69% Hispanic, 4.63% Black, and 3.35% Asian residents. This diversity creates a culturally rich environment, which can be a draw for families and businesses looking to connect with a broad customer or client base. Understanding this mix is crucial for anyone planning to engage with the community, whether through real estate, commerce, or social initiatives.

Key Facts

• Total population: 9,966 residents, offering a balanced suburban community size.
• Total households: 4,052, indicating a mix of family and solo living arrangements.
• Total housing units: 4,189, with a small surplus suggesting market stability.
• Median household income: $103,538, reflecting strong earning power.
• Median home value: $382,000, positioning the area as a higher-value market.
• Median rent: $1,289, reasonable for the income and property value context.
• Diverse population: 47.8% White, 39.69% Hispanic, 4.63% Black, 3.35% Asian.

What This Means for You

For homebuyers, ZIP 78231 offers a financially stable community with home values at $382,000, ideal for those seeking long-term investment in a growing area. The median income of $103,538 suggests neighbors with solid purchasing power, which can contribute to a high quality of life. Real estate investors and agents will find opportunity in the stable housing stock of 4,189 units and a small vacancy rate, indicating consistent demand without oversaturation. Small-business owners can leverage the diverse population of nearly 10,000 and their above-average incomes to target a wide range of customers, especially in sectors like retail, dining, or services. Analysts can use these metrics to benchmark ZIP 78231 against other regions, identifying trends in income, diversity, and housing that inform broader market strategies. This area’s data paints a picture of opportunity tailored to varied goals.

Run This Study Yourself

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