ZIP 78232 - 860Z200US78232 — Demographic Snapshot (2023)

Explore ZIP 78232 demographics: 36,277 residents, $84,633 median income, $345,300 median home value, and diverse community insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 78232, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 36,000 and a mix of economic and cultural diversity, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living or working in this vibrant ZIP code.

Population & Households

ZIP 78232 is home to 36,277 residents, making it a moderately sized community with a strong residential base. These individuals are distributed across 15,525 households, reflecting a mix of family and individual living arrangements. With 16,369 total housing units in the area, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or renters looking to settle in this region. This balance between population and housing suggests a stable community with room for growth.

Income & Housing Costs

The median household income in ZIP 78232 stands at $84,633, pointing to a relatively affluent area with solid earning potential for residents. This income level supports a comfortable lifestyle and aligns with the area’s housing market dynamics. The median house value is $345,300, reflecting a robust real estate market that could appeal to investors seeking long-term value appreciation. For renters, the median rent is $1,404 per month, which is reasonable given the income levels and home values, offering a viable option for those not ready to buy. These figures highlight ZIP 78232 as a financially stable area for both homeowners and tenants.

Race & Ethnicity

The demographic makeup of ZIP 78232 showcases a diverse community with a blend of cultural backgrounds. The racial composition includes 53.96% White, 36.0% Hispanic, 4.55% Black, and 1.98% Asian residents. This diversity enriches the local culture, offering a welcoming environment for families and businesses alike. For small-business owners, this mix can translate into a broad customer base with varied needs and preferences, while homebuyers may appreciate the inclusive atmosphere when choosing a place to call home.

Key Facts

  • Total population: 36,277 residents in 2023.
  • Total households: 15,525, indicating a strong residential presence.
  • Total housing units: 16,369, suggesting some availability for new occupants.
  • Median household income: $84,633, reflecting economic stability.
  • Median house value: $345,300, a solid investment opportunity.
  • Median rent: $1,404, offering affordable rental options.
  • Diverse community: 53.96% White, 36.0% Hispanic, 4.55% Black, 1.98% Asian.

What This Means for You

For homebuyers, ZIP 78232 offers a promising market with a median home value of $345,300, backed by a median household income that supports sustainable homeownership. The slight surplus of housing units could mean less competition when searching for your ideal property. Real estate investors and agents will find value in the area’s strong home prices and income levels, which suggest potential for appreciation and steady rental demand at $1,404 median rent. Small-business owners can leverage the diverse population of over 36,000 to tap into a wide customer base, while the area’s economic stability ensures spending power. Analysts can use these metrics to assess growth trends, housing affordability, and community dynamics for deeper market studies. Whether you’re settling down or setting up shop, ZIP 78232 provides a balanced foundation for success.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 78232? Start by visiting ZipcodeGPT for a user-friendly analysis tool.
  • Enter any ZIP code to access up-to-date demographic, housing, and economic data tailored to your needs.
  • Use the insights to make informed decisions for your next home, investment, or business venture with confidence.

Frequently Asked Questions about ZIP 78232

  • What is the population of ZIP 78232?
    As of 2023, the estimated population of ZIP 78232 is 36,277.
  • How many households are in ZIP 78232?
    ZIP 78232 has approximately 15,525 households as of 2023.
  • What is the median household income in ZIP 78232?
    The median household income is $84,633 (ACS 2023).
  • What is the median home value in ZIP 78232?
    The median value of owner-occupied homes is $345,300 (ACS 2023).
  • What is the median monthly rent in ZIP 78232?
    Median gross rent is approximately $1,404 per month (ACS 2023).

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