ZIP 78238 - 860Z200US78238 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78238, located in the San Antonio area, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 26,000 and a diverse cultural makeup, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, we’ll break down key metrics on population, income, housing, and ethnicity to help you make informed decisions.

Population & Households

ZIP 78238 is home to 26,250 residents, making it a moderately sized community within the broader San Antonio region. These individuals are distributed across 10,559 households, reflecting a mix of family and individual living arrangements. With 11,726 total housing units in the area, there’s a slight surplus of available homes compared to occupied households, which could indicate potential for growth or investment in housing stock. For those looking to settle or invest, this balance suggests a stable yet dynamic residential environment.

Income & Housing Costs

The median household income in ZIP 78238 stands at $56,227, positioning it as a middle-income area with reasonable affordability for many families and individuals. Housing costs align with this income level, with a median home value of $191,300—a price point that may appeal to first-time buyers or investors seeking entry-level properties in the San Antonio market. For renters, the median rent is $1,183 per month, reflecting a competitive rental market that could suit small-business owners or residents looking for flexible living options. These figures provide a solid foundation for understanding the economic landscape of the area.

Race & Ethnicity

ZIP 78238 boasts a richly diverse population, with a racial and ethnic composition that highlights its cultural vibrancy. The largest demographic group is Hispanic, comprising 67.88% of residents, followed by White at 17.93%, Black at 7.74%, and Asian at 4.81%. This diversity shapes the community’s character, influencing local businesses, schools, and social spaces. For homebuyers and business owners, this multicultural environment offers a chance to engage with a wide range of perspectives and customer bases, while investors may see value in catering to varied cultural needs.

Key Facts

• Total population: 26,250 residents in ZIP 78238 as of 2023.
• Total households: 10,559, indicating a mix of family and solo living.
• Total housing units: 11,726, suggesting some availability for new occupants.
• Median household income: $56,227, reflecting a middle-income community.
• Median home value: $191,300, accessible for many buyers and investors.
• Median rent: $1,183, competitive for the San Antonio area.
• Dominant ethnicity: Hispanic at 67.88%, with a diverse cultural makeup.

What This Means for You

For homebuyers, ZIP 78238 offers an affordable entry into homeownership with a median home value of $191,300, well-suited for first-time buyers or those seeking value in the San Antonio market. The diverse community also means a welcoming environment with varied cultural amenities. Real estate investors and agents can capitalize on the slight surplus of housing units (11,726 total vs. 10,559 households), which may point to opportunities for rental properties or fixer-uppers, especially given the reasonable median rent of $1,183. Small-business owners will find a diverse customer base of 26,250 residents, with a significant Hispanic population (67.88%) that could benefit from tailored products or services. Finally, analysts can use these metrics to track trends in middle-income, diverse ZIP codes, identifying patterns in housing demand or economic growth. Whether you’re buying, investing, or building a business, ZIP 78238 presents a balanced and promising landscape.

Run This Study Yourself

• Want to dive deeper into ZIP 78238 or compare it with another area? Start by visiting ZipcodeGPT for a user-friendly analysis tool.
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• Use the insights to make informed decisions for your home purchase, investment, or business strategy.