Sept. 4, 2025
If you’re considering a move, investment, or business opportunity in ZIP 78239, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a diverse population, moderate income levels, and a range of housing options, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living or working in 78239.
ZIP 78239 is home to a population of 29,855 residents as of 2023, making it a moderately sized community with a suburban feel. These residents are distributed across 9,850 households, reflecting a mix of family and individual living arrangements. The total number of housing units stands at 10,639, indicating some availability of vacant or seasonal properties. For those looking to settle or invest, this balance of population and housing suggests a stable yet accessible market.
The median household income in ZIP 78239 is $71,455, which positions the area as a middle-income community. This income level supports a comfortable lifestyle for many families and individuals while offering affordability compared to higher-cost urban centers. Housing costs align with this economic profile, with a median house value of $215,600—a reasonable entry point for first-time buyers or investors seeking value. For renters, the median rent is $1,401 per month, reflecting a competitive rental market that caters to a range of budgets. These figures provide a solid foundation for understanding the financial landscape of 78239.
ZIP 78239 stands out for its cultural diversity, which shapes the community’s character and appeal. The racial and ethnic composition includes Hispanic residents as the largest group at 46.99%, followed by White residents at 29.84%, Black residents at 16.39%, and Asian residents at 3.73%. This mix fosters a vibrant, inclusive environment that can attract a wide range of people and businesses. For small-business owners, this diversity offers opportunities to cater to varied customer needs and cultural preferences.
For homebuyers, ZIP 78239 offers an affordable entry into homeownership with a median house value of $215,600, well-suited for first-time buyers or those seeking value in the San Antonio region. The diverse community and moderate income levels suggest a welcoming, stable environment for families and individuals alike.
For real estate investors and agents, the area’s housing unit count (10,639) compared to households (9,850) hints at potential vacancies or investment properties. With a median rent of $1,401, rental properties could provide steady cash flow, especially given the area’s population size and diversity, which ensures consistent demand.
For small-business owners, the cultural diversity of 78239—nearly half Hispanic, alongside significant White and Black populations—creates a dynamic customer base. Tailoring products or services to this varied demographic, combined with a median household income of $71,455, could position your business for success in a community with disposable income to spend.
For analysts, these metrics provide a clear snapshot of a balanced, diverse, and economically viable area. The data can inform market studies, urban planning, or investment strategies with a focus on suburban growth patterns.
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