Aug. 26, 2025
If you’re considering ZIP code 78240 in San Antonio, Texas, as a place to live, invest, or start a business, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the area’s population, income levels, housing costs, and cultural diversity. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about opportunities in 78240.
ZIP code 78240 is home to a substantial population of 57,014 residents. This sizable community is spread across 24,767 households, indicating a mix of family and individual living arrangements. With 27,713 total housing units in the area, there’s a notable presence of both occupied and vacant properties, which could signal opportunities for buyers or investors looking to enter the market. The ratio of households to population suggests an average household size of roughly 2.3 people, pointing to a blend of smaller families or roommate setups alongside single-occupancy homes.
The median household income in ZIP 78240 stands at $62,203, reflecting a moderate earning capacity that aligns with many middle-income areas. This income level supports a housing market where the median house value is $245,100—a figure that may appeal to first-time buyers or investors seeking properties with potential for appreciation. For renters, the median rent is $1,283 per month, which is relatively affordable compared to larger urban centers but still significant for budgeting purposes. These figures suggest that 78240 offers a balanced cost of living, making it a practical choice for diverse groups.
ZIP 78240 boasts a richly diverse population, with a racial and ethnic composition that reflects a vibrant cultural tapestry. The largest demographic group is Hispanic, comprising 49.51% of residents, followed by White residents at 26.33%. Black or African American individuals make up 11.67% of the population, while Asian residents account for 9.68%. This diversity can be a draw for businesses aiming to serve a wide customer base or for families seeking a multicultural community to call home.
For homebuyers, ZIP 78240 offers a promising market with median home values at $245,100, which could be within reach for those with moderate incomes or seeking starter homes. The area’s diversity and population size also suggest a lively community with access to varied amenities and social networks. Real estate investors and agents might find value in the gap between total housing units (27,713) and occupied households (24,767), hinting at potential rental or flip opportunities. Small-business owners can leverage the area’s cultural diversity and population density to target a broad customer base, especially with a median household income of $62,203 indicating decent purchasing power. Analysts can use these metrics to benchmark 78240 against neighboring ZIP codes or assess growth trends over time. Across all groups, the data points to a stable, diverse, and accessible area worth exploring further.
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