Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 78242, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down key metrics like population, income, housing values, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights provide a foundation for understanding the dynamics of ZIP 78242.
ZIP 78242 is home to a population of 35,976 residents as of 2023. This sizable community is spread across 10,666 households, indicating a mix of family and individual living arrangements. The total number of housing units in the area stands at 11,326, suggesting a slight surplus of available homes relative to occupied households. This could point to opportunities for buyers or renters looking to settle in the area, as well as potential inventory for investors to consider.
The median household income in ZIP 78242 is $48,979, reflecting a moderate earning level that aligns with many working-class communities. For homebuyers and investors, the median house value of $128,500 offers an accessible entry point into the housing market, especially when compared to higher-priced areas in the San Antonio region. Meanwhile, the median rent of $1,230 per month provides a benchmark for renters and landlords assessing affordability or rental income potential. These figures suggest that ZIP 78242 could be a practical choice for those seeking value in housing without sacrificing proximity to urban amenities.
The demographic makeup of ZIP 78242 is predominantly Hispanic, with 85.86% of the population identifying as such. This strong cultural presence shapes the community’s identity and could influence local businesses, schools, and social services. Other racial groups include White residents at 8.16%, Black residents at 2.68%, and Asian residents at 0.54%. For business owners and investors, this diversity—particularly the significant Hispanic population—presents opportunities to cater to specific cultural needs or preferences in products, services, or marketing strategies.
For homebuyers, ZIP 78242 presents an affordable housing market with a median home value of $128,500, making it a viable option for first-time buyers or those on a budget. The slight surplus of housing units (11,326 total versus 10,666 households) may also mean less competition in certain price brackets. Real estate investors and agents can leverage these lower home values and moderate rental rates ($1,230 median rent) to build portfolios or attract tenants in a growing San Antonio suburb. The area’s population of nearly 36,000 ensures a steady demand for housing.
For small-business owners, the demographic profile—especially the 85.86% Hispanic population—offers a chance to tailor offerings to cultural preferences, from food and retail to services. The median income of $48,979 suggests a customer base with practical spending habits, so focusing on value-driven products or services could resonate well. Analysts will find the data useful for tracking trends in affordable housing markets or studying the impact of demographic composition on local economies in ZIP 78242.
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