Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP code 78247, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 51,000 and a diverse cultural makeup, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, we’ll break down key metrics on population, income, housing, and ethnicity to help you make informed decisions.
ZIP 78247 is home to 51,979 residents, making it a sizable suburban community with a strong residential base. These individuals are distributed across 19,337 households, reflecting a mix of family and individual living arrangements. With 19,904 total housing units in the area, there’s a slight surplus of available homes compared to occupied households, which could indicate potential for growth or investment in housing stock. This balance suggests a stable community with room for new residents or rental opportunities.
The median household income in ZIP 78247 stands at $89,184, positioning it as a relatively affluent area compared to national averages. This income level supports a comfortable lifestyle for many residents and signals purchasing power for local businesses. On the housing front, the median home value is $256,400, offering a mid-range price point that may appeal to first-time buyers or investors seeking appreciating assets. For renters, the median rent is $1,508 per month, reflecting a competitive rental market that could be attractive for landlords or those looking for housing without the commitment of ownership.
The demographic composition of ZIP 78247 highlights a richly diverse community. Hispanic residents make up the largest group at 45.19%, followed closely by White residents at 41.53%. Black residents account for 6.51% of the population, while Asian residents represent 2.0%. This cultural diversity shapes the area’s social fabric, influencing everything from local cuisine and events to business opportunities catering to varied consumer preferences. For businesses and investors, this mix suggests a market that values inclusivity and a range of cultural offerings.
For homebuyers, ZIP 78247 offers a promising mix of affordability and community size. With a median home value of $256,400, it’s an accessible entry point for many, especially given the median income of $89,184, which supports mortgage affordability. Investors and real estate agents will note the slight surplus of housing units (19,904 vs. 19,337 households), hinting at opportunities for rental properties or future sales as the area grows. The rental market, with a median rent of $1,508, also suggests steady demand for leasing options.
Small-business owners can leverage the area’s diversity and income levels to tailor offerings—whether it’s a restaurant reflecting the Hispanic and White cultural influences or services targeting middle-income households. Analysts studying market trends will find the balanced demographics and economic indicators useful for forecasting growth or identifying niche opportunities in this San Antonio suburb. Overall, ZIP 78247 presents a stable, diverse, and economically sound environment for various stakeholders.
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