Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 78249, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a robust population, diverse cultural makeup, and solid economic indicators, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 78249 stand out.
ZIP 78249 is home to a substantial population of 61,772 residents as of 2023. This sizable community is spread across 22,633 households, indicating a vibrant and active area with a strong residential base. The total number of housing units stands at 24,058, suggesting a slight surplus of available properties relative to occupied households. This balance could be a point of interest for those looking to buy or invest in the area, as it hints at potential availability without oversaturation.
Economic stability is a key factor when evaluating any area, and ZIP 78249 shows promising figures. The median household income here is $80,851, reflecting a community with solid earning potential. This income level supports a housing market where the median home value is $284,200—a reasonable figure for a growing area near a major city like San Antonio. For renters, the median rent is $1,475 per month, which aligns with the income levels and suggests a balanced cost of living for those not yet ready to buy. These metrics indicate that ZIP 78249 offers affordability alongside opportunity, making it appealing for a range of budgets and goals.
One of the standout features of ZIP 78249 is its diverse population. The racial and ethnic composition includes 50.12% Hispanic, 32.34% White, 7.23% Asian, and 5.57% Black residents. This rich cultural mix creates a dynamic community environment, which can be a significant draw for families, businesses, and investors looking for an inclusive and varied market. The diversity here not only enriches the social fabric but also offers unique opportunities for culturally tailored businesses and services.
For homebuyers, ZIP 78249 offers a compelling mix of affordability and community vibrancy. With a median home value of $284,200 and a median income of $80,851, purchasing a home here is within reach for many, while the diverse population ensures a welcoming environment. Real estate investors and agents will note the slight surplus of housing units (24,058 vs. 22,633 households), which could signal opportunities for rental properties or future sales as demand grows. The median rent of $1,475 also suggests a steady rental market for income-focused investments.
For small-business owners, the large population of 61,772 and the cultural diversity (over 50% Hispanic) provide a broad customer base with varied needs. Whether you’re opening a restaurant, retail store, or service-based business, tailoring offerings to this demographic mix could drive success. Finally, analysts can use these metrics to benchmark ZIP 78249 against other areas, noting its economic stability and growth potential as key indicators for future studies or reports.
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