ZIP 78254 - 860Z200US78254 — Demographic Snapshot (2023)

Explore ZIP 78254 demographics: 78,865 residents, $115,823 median income, $298,800 median home value, and diverse community insights.

Aug. 26, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 78254, located in the San Antonio area, this demographic and housing snapshot offers a clear picture of what to expect. Based on the latest 2023 data, this area is a dynamic and growing community with a sizable population, strong income levels, and a diverse cultural makeup. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights into ZIP 78254 can help you make informed decisions about living, working, or investing here.

Population & Households

ZIP 78254 is home to a robust population of 78,865 residents, making it a vibrant and active area. This population is distributed across 24,599 households, reflecting a strong residential base. With 25,493 total housing units, the area shows a slight surplus of homes relative to households, which could indicate availability for new residents or investors looking to enter the market. The average household size can be inferred as roughly 3.2 people, suggesting a mix of families and smaller households that contribute to the community’s lively atmosphere.

Income & Housing Costs

Financially, ZIP 78254 stands out with a median household income of $115,823, which is notably higher than many surrounding areas and indicative of a relatively affluent community. This income level supports a strong local economy, beneficial for businesses and service providers. On the housing front, the median home value is $298,800, reflecting a competitive yet accessible real estate market for buyers with solid financial footing. For renters, the median rent is $1,670 per month, which aligns with the area’s income levels and suggests a stable rental market for property investors or those not ready to buy.

Race & Ethnicity

The cultural fabric of ZIP 78254 is richly diverse, with a population composition that includes 53.74% Hispanic, 34.26% White, 5.22% Black, and 2.77% Asian residents. This diversity creates a multicultural environment that can appeal to a wide range of people looking for an inclusive community. For businesses, this mix offers opportunities to cater to varied cultural preferences and needs, while homebuyers may appreciate the chance to live in a neighborhood with a broad spectrum of perspectives and traditions.

Key Facts

  • Total population: 78,865 residents, indicating a sizable and active community in ZIP 78254.
  • Total households: 24,599, showing a strong residential presence.
  • Median household income: $115,823, reflecting economic strength and purchasing power.
  • Median home value: $298,800, positioning the area as a competitive housing market.
  • Median rent: $1,670, suggesting a stable rental environment for tenants and investors.
  • Diversity: Over 53% Hispanic, with significant White, Black, and Asian populations.
  • Total housing units: 25,493, hinting at potential availability for new residents or investors.

What This Means for You

For homebuyers, ZIP 78254 offers a promising mix of affordability and value with a median home price of $298,800, paired with a high median income that supports a comfortable lifestyle. The slight surplus of housing units could mean less competition when searching for your ideal home. Investors and real estate agents will find opportunity in both the rental and sales markets, as the $1,670 median rent and growing population suggest steady demand for housing. The area’s diversity and income levels also point to potential for appreciation in property values over time. For small-business owners, the large population of 78,865 and strong household income provide a solid customer base, while the cultural diversity allows for niche markets and tailored offerings. Analysts can use these metrics to benchmark ZIP 78254 against other areas, noting its economic stability and demographic trends as key indicators of future growth.

Run This Study Yourself

  • Curious about diving deeper into ZIP 78254 or comparing it with another area? Start by visiting ZipcodeGPT for a user-friendly platform to explore detailed demographic data.
  • Input any ZIP code to access up-to-date population, income, and housing insights tailored to your needs.
  • Use the analysis to inform your next move, investment, or business strategy with confidence.

Frequently Asked Questions about ZIP 78254

  • What is the population of ZIP 78254?
    As of 2023, the estimated population of ZIP 78254 is 78,865.
  • How many households are in ZIP 78254?
    ZIP 78254 has approximately 24,599 households as of 2023.
  • What is the median household income in ZIP 78254?
    The median household income is $115,823 (ACS 2023).
  • What is the median home value in ZIP 78254?
    The median value of owner-occupied homes is $298,800 (ACS 2023).
  • What is the median monthly rent in ZIP 78254?
    Median gross rent is approximately $1,670 per month (ACS 2023).

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