ZIP 78259 - 860Z200US78259 — Demographic Snapshot (2023)

Explore ZIP 78259 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Aug. 30, 2025

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Overview

If you're considering a move, investment, or business opportunity in ZIP 78259, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community. Based on 2023 data, this analysis covers population trends, household dynamics, income levels, housing values, and racial composition. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about this vibrant area.

Population & Households

ZIP 78259 is home to a population of 26,931 residents, making it a moderately sized community with a suburban feel. This population is distributed across 10,568 households, reflecting a strong residential base. With 11,087 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking for opportunities. The average household size can be inferred as roughly 2.5 people, suggesting a mix of families and smaller households.

Income & Housing Costs

One of the standout metrics for ZIP 78259 is its median household income of $109,429, which is notably higher than many national and regional averages. This indicates a relatively affluent community with strong purchasing power, appealing to businesses and investors alike. On the housing front, the median house value stands at $370,800, reflecting a robust real estate market. For renters, the median rent is $1,554 per month, which aligns with the area’s higher income levels and suggests a competitive rental market. These figures point to a stable, economically strong neighborhood with potential for long-term value growth.

Race & Ethnicity

The demographic makeup of ZIP 78259 is diverse, offering a multicultural environment that can appeal to a wide range of residents and businesses. The racial composition includes 47.67% White, 34.48% Hispanic, 6.69% Asian, and 4.97% Black residents, with the remainder comprising other or mixed-race individuals. This diversity fosters a rich community culture, which can be a draw for families seeking an inclusive environment or businesses aiming to serve varied customer bases.

Key Facts

  • Total population: 26,931 residents in 2023, indicating a solid suburban community.
  • Total households: 10,568, supporting a stable residential foundation.
  • Total housing units: 11,087, suggesting some availability for new occupants or investors.
  • Median household income: $109,429, reflecting strong economic health.
  • Median house value: $370,800, pointing to a valuable real estate market.
  • Median rent: $1,554, indicative of a competitive rental landscape.
  • Racial diversity: 47.67% White, 34.48% Hispanic, 6.69% Asian, 4.97% Black, showcasing a multicultural population.

What This Means for You

For homebuyers, ZIP 78259 offers a financially stable community with a median household income that supports a comfortable lifestyle. The median house value of $370,800 suggests a solid investment, though it requires a significant upfront cost—ideal for those with strong budgets or financing. The diversity and population size also mean access to good schools and amenities, often a priority for families.

For real estate investors and agents, the slight surplus of housing units (11,087 total units versus 10,568 households) hints at potential opportunities for rentals or flips. The high median income and house values suggest tenants or buyers in this area are likely to be financially reliable, reducing risk.

For small-business owners, the affluent demographic and diverse population provide a promising customer base with disposable income. A median household income of over $109,000 means residents can support local services, retail, or dining, while the cultural diversity allows for niche market offerings.

For analysts, these metrics offer a snapshot of a thriving suburban area with economic strength and diversity, useful for broader market studies or targeted research.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 78259? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
  • Use the insights to inform your next move, investment, or business strategy with confidence.

Frequently Asked Questions about ZIP 78259

  • What is the population of ZIP 78259?
    As of 2023, the estimated population of ZIP 78259 is 26,931.
  • How many households are in ZIP 78259?
    ZIP 78259 has approximately 10,568 households as of 2023.
  • What is the median household income in ZIP 78259?
    The median household income is $109,429 (ACS 2023).
  • What is the median home value in ZIP 78259?
    The median value of owner-occupied homes is $370,800 (ACS 2023).
  • What is the median monthly rent in ZIP 78259?
    Median gross rent is approximately $1,554 per month (ACS 2023).

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