Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 78260, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ve compiled key metrics on population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family-friendly neighborhood or a market with growth potential, understanding ZIP 78260’s profile is the first step.
ZIP 78260 is home to a thriving population of 37,389 residents as of 2023. This sizable community is spread across 11,981 households, indicating a strong residential base. The total number of housing units stands at 12,571, suggesting a slight surplus of available homes relative to occupied households. This balance could point to opportunities for buyers or renters looking to settle in an established yet growing area. For businesses, this population size offers a substantial local customer base, while the household count reflects a mix of family and individual living arrangements worth considering for targeted services or products.
One of the standout features of ZIP 78260 is its robust economic profile, with a median household income of $150,705. This figure positions the area as an affluent community, likely attracting professionals and families with higher purchasing power. Housing costs align with this income level, as the median home value is $471,200—a significant investment that reflects the area’s desirability and potential for long-term appreciation. For renters, the median rent is $1,996 per month, indicating a premium rental market that caters to those seeking quality housing. These numbers suggest that ZIP 78260 is a market for buyers and investors with capital to deploy, as well as businesses offering upscale goods or services.
The demographic makeup of ZIP 78260 showcases a diverse community, which can be a draw for those seeking an inclusive environment. The racial composition in 2023 breaks down as follows: 49.43% White, 34.96% Hispanic, 6.5% Asian, and 4.54% Black, with the remaining percentage comprising other or mixed-race individuals. This diversity enriches the cultural fabric of the area, offering a blend of perspectives and traditions. For businesses, this mix presents opportunities to cater to varied tastes and needs, while homebuyers may appreciate the chance to join a vibrant, multifaceted neighborhood.
For homebuyers, ZIP 78260 offers a high-quality living environment with a median home value of $471,200, ideal for those with the budget to invest in a premium property. The area’s high median income of $150,705 suggests neighbors with financial stability, often correlating with well-maintained communities and good schools. Real estate investors and agents will find potential in the slight gap between housing units and households, which could signal room for flipping or rental properties, especially with rents averaging $1,996 monthly. Small-business owners should note the affluent and diverse population of 37,389—perfect for targeting niche markets or offering premium services that match local income levels. Analysts can use these metrics to benchmark ZIP 78260 against other areas, identifying trends in wealth, diversity, and housing demand for deeper market studies.
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