ZIP 78261 - 860Z200US78261 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78261, located in the San Antonio area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 27,000 and a strong median household income, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 78261 stand out and how it might align with your goals.

Population & Households

ZIP 78261 is home to 27,060 residents, making it a moderately sized community with a suburban feel. These individuals are spread across 9,231 households, indicating an average household size of roughly 2.9 people. This suggests a mix of families and smaller households, which could appeal to a variety of homebuyers or businesses targeting family-oriented or individual consumers. Additionally, the total number of housing units stands at 9,541, showing a slight surplus of available homes compared to occupied households, which may hint at growth potential or rental opportunities.

Income & Housing Costs

One of the standout features of ZIP 78261 is its robust median household income of $140,120, which is significantly higher than many surrounding areas. This financial strength signals a community with disposable income, making it an attractive spot for businesses offering premium goods or services. On the housing front, the median home value is $409,400, reflecting a market that caters to buyers with substantial budgets. For renters, the median rent is $1,873 per month, which aligns with the area’s higher income levels and suggests a demand for quality rental properties. These figures position ZIP 78261 as a higher-end market with opportunities for both homeownership and investment.

Race & Ethnicity

The demographic makeup of ZIP 78261 is notably diverse, offering a multicultural environment that can enrich community life and business prospects. The racial composition includes 43.06% White, 36.32% Hispanic, 8.61% Black, and 4.91% Asian residents. This diversity can be a draw for families seeking inclusive neighborhoods, businesses aiming to serve varied customer bases, and investors looking for vibrant, dynamic markets. Understanding this mix can help tailor offerings—whether it’s a home style, a business concept, or a marketing strategy—to resonate with the local population.

Key Facts

• Population: 27,060 residents in ZIP 78261 as of 2023.
• Households: 9,231 total households, averaging about 2.9 people per household.
• Housing Units: 9,541 total units, with a small surplus over occupied homes.
• Median Income: $140,120 per household, indicating strong purchasing power.
• Median Home Value: $409,400, reflecting a premium housing market.
• Median Rent: $1,873 monthly, appealing to higher-income renters.
• Diversity: A balanced mix with 43.06% White, 36.32% Hispanic, 8.61% Black, and 4.91% Asian residents.

What This Means for You

For homebuyers, ZIP 78261 offers a prosperous and diverse community with homes valued at a median of $409,400. The higher income levels suggest a stable area with quality amenities, ideal for families or professionals seeking long-term value. However, be prepared for a competitive market given the price point.

For investors and real estate agents, the slight surplus of housing units (9,541 total vs. 9,231 households) could indicate room for rental properties or future development. The median rent of $1,873 and strong household incomes point to a reliable tenant base for premium rentals or flips.

For small-business owners, the $140,120 median income and diverse population create a fertile ground for businesses, especially those offering specialized services, cultural products, or family-focused solutions. Tailoring your offerings to this demographic mix could yield strong customer loyalty.

For analysts, these metrics highlight ZIP 78261 as a high-income, growing suburban area with a balanced ethnic composition, making it a case study for market trends in affluent, diverse communities.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78261? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
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