Aug. 30, 2025
If you’re considering ZIP code 78332 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in a vibrant area, this ZIP code offers a unique blend of community diversity and economic potential. In this 2023 snapshot, we dive into the latest data on population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will guide your next steps in ZIP 78332.
ZIP 78332 is home to a population of 27,281 residents, making it a moderately sized community with a strong local presence. These individuals are distributed across 8,952 households, reflecting a mix of family and individual living arrangements. With 10,747 total housing units in the area, there’s a notable supply of homes, though not all are occupied. This balance between population and housing suggests opportunities for growth, whether you’re looking to settle down or invest in property within ZIP 78332.
The median household income in ZIP 78332 stands at $47,199, which provides a clear picture of the economic environment for residents and potential businesses. When it comes to housing, the median home value is $97,900, positioning this area as relatively affordable compared to many national markets. For renters, the median rent is $897 per month, offering a cost-effective alternative to homeownership. These figures highlight ZIP 78332 as a practical choice for first-time buyers or investors seeking value in a growing market, as well as businesses targeting a middle-income customer base.
The demographic makeup of ZIP 78332 is predominantly Hispanic, with 84.22% of the population identifying as such. White residents account for 14.41%, while Black and Asian populations are smaller, at 0.27% and 0.67%, respectively. This cultural diversity shapes the community’s identity, influencing everything from local businesses to social dynamics. For homebuyers and business owners, understanding this composition can help tailor decisions—whether it’s finding a neighborhood that aligns with your preferences or identifying a market for culturally specific products and services in ZIP 78332.
For homebuyers, ZIP 78332 presents an affordable entry point into homeownership with a median home value of $97,900. The area’s diverse, predominantly Hispanic community offers a rich cultural environment, ideal for those seeking a vibrant neighborhood. Investors and real estate agents will find potential in the gap between total housing units (10,747) and occupied households (8,952), suggesting room for rental properties or flips in a market with reasonable price points. Small-business owners can leverage the middle-income demographic ($47,199 median income) and cultural diversity to target niche markets, such as Hispanic-focused goods or services. Analysts can use this data as a baseline to track growth trends or compare ZIP 78332 with neighboring areas for deeper market insights. Whatever your goal, these metrics provide a solid foundation for planning your next move.
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