ZIP 78412 - 860Z200US78412 — Demographic Snapshot (2023)

Explore ZIP 78412 demographics: 39,728 residents, $60,509 median income, $188,500 median home value, and diverse community insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP code 78412, located in the Corpus Christi area of Texas, this demographic and housing snapshot offers a clear, data-driven look at the community. With nearly 40,000 residents and a diverse cultural makeup, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Using the latest 2023 data, we’ll break down population trends, income levels, housing costs, and ethnic composition to help you make informed decisions about living or working in 78412.

Population & Households

ZIP 78412 is home to a population of 39,728 individuals, making it a moderately sized community with a vibrant local presence. These residents are distributed across 15,510 households, reflecting a mix of family and individual living arrangements. The total number of housing units in the area stands at 16,874, indicating a slight surplus of available properties compared to occupied households. This could suggest opportunities for prospective buyers or renters looking to settle in the area, as well as potential inventory for investors to consider.

Income & Housing Costs

The median household income in ZIP 78412 is $60,509, which provides a solid economic foundation for many residents. This income level supports a range of lifestyles and spending capacities, making the area appealing for businesses targeting middle-income consumers. On the housing front, the median home value is $188,500, offering a relatively accessible entry point for homebuyers compared to higher-cost markets. For renters, the median rent is $1,242 per month, reflecting a competitive rental market that balances affordability with quality. These figures provide a practical benchmark for assessing housing affordability and investment potential in 78412.

Race & Ethnicity

The cultural landscape of ZIP 78412 is notably diverse, with a significant Hispanic population comprising 56.98% of residents. White residents make up 33.88% of the population, while smaller but meaningful shares include Asian residents at 3.71% and Black residents at 3.25%. This rich ethnic mix contributes to a dynamic community atmosphere, offering unique cultural experiences and business opportunities. For small-business owners, this diversity can translate into a broad customer base with varied needs and preferences, while homebuyers may appreciate the inclusive and multifaceted neighborhood vibe.

Key Facts

  • Total population: 39,728 residents, indicating a substantial community size.
  • Total households: 15,510, reflecting a mix of family and solo living arrangements.
  • Total housing units: 16,874, suggesting some availability for new occupants.
  • Median household income: $60,509, supporting a middle-income demographic.
  • Median home value: $188,500, an accessible price point for many buyers.
  • Median rent: $1,242, offering a competitive rental market.
  • Ethnic diversity: Hispanic (56.98%), White (33.88%), Asian (3.71%), Black (3.25%).

What This Means for You

For homebuyers, ZIP 78412 offers a promising mix of affordability and community diversity. With a median home value of $188,500, you can find properties that fit a moderate budget while enjoying a culturally rich environment. The slight surplus of housing units (16,874 total) compared to households (15,510) may also mean less competition when searching for your ideal home. Real estate investors and agents can leverage this data to identify potential rental or flip opportunities, especially given the competitive median rent of $1,242 and a stable income base of $60,509 per household. For small-business owners, the diverse population of nearly 40,000 and the middle-income demographic present a versatile market for goods and services, from cultural cuisine to family-oriented offerings. Analysts can use these metrics to track trends in housing availability, income growth, or demographic shifts, providing deeper insights for strategic planning in 78412.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 78412? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Enter any ZIP code to access detailed population, income, and housing insights tailored to your needs.
  • Use the generated reports to inform your homebuying, investment, or business decisions with confidence.

Frequently Asked Questions about ZIP 78412

  • What is the population of ZIP 78412?
    As of 2023, the estimated population of ZIP 78412 is 39,728.
  • How many households are in ZIP 78412?
    ZIP 78412 has approximately 15,510 households as of 2023.
  • What is the median household income in ZIP 78412?
    The median household income is $60,509 (ACS 2023).
  • What is the median home value in ZIP 78412?
    The median value of owner-occupied homes is $188,500 (ACS 2023).
  • What is the median monthly rent in ZIP 78412?
    Median gross rent is approximately $1,242 per month (ACS 2023).

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