Aug. 26, 2025
If you’re considering ZIP code 78504 for your next home, investment, or business venture, this demographic and housing snapshot offers a clear picture of the area in 2023. Located in a dynamic region, this ZIP code is home to a diverse population and a growing housing market. Whether you’re a homebuyer seeking affordability, an investor eyeing opportunities, or a small-business owner scouting locations, understanding the numbers behind 78504 can guide your decisions. Let’s break down the key metrics on population, income, housing, and more to help you see what this area has to offer.
ZIP code 78504 has a total population of 61,816 residents as of 2023, making it a sizable community with a mix of families, professionals, and individuals. These residents are distributed across 19,571 households, reflecting a strong base of local consumers and potential customers for businesses. With 21,417 total housing units in the area, there’s a notable presence of both occupied and available properties, which could signal room for growth or investment. This population density and household structure suggest a vibrant community with opportunities for connection and engagement.
The median household income in ZIP 78504 stands at $77,627, indicating a solid economic foundation for many residents. This income level supports a housing market where the median house value is $203,900—a figure that may appeal to homebuyers looking for affordability compared to pricier nearby regions. For renters, the median rent is $1,178 per month, offering a reasonable cost for those not ready to buy. These financial metrics paint a picture of a community where housing remains accessible, while income levels provide stability for local spending and investment.
The demographic makeup of ZIP 78504 is notably diverse, with a strong cultural identity. The population is predominantly Hispanic at 82.19%, followed by White residents at 11.01%, Asian residents at 4.68%, and Black residents at 0.63%. This rich diversity shapes the community’s character, influencing everything from local businesses to cultural events. For small-business owners, this mix offers a chance to cater to a wide range of preferences and needs, while homebuyers and investors can appreciate the inclusive, multifaceted environment that defines life in 78504.
For homebuyers, ZIP 78504 offers a compelling mix of affordability and community vibrancy. With a median house value of $203,900 and reasonable rent at $1,178, it’s a practical choice for first-time buyers or those seeking value. Investors and real estate agents will note the gap between total housing units (21,417) and households (19,571), which could point to vacant properties or development potential. The area’s median income of $77,627 suggests residents have disposable income, a positive sign for returns on rental properties or flips. Small-business owners can leverage the diverse population of 61,816 and the Hispanic-majority demographic (82.19%) to tailor offerings—think culturally relevant products, services, or marketing. Analysts studying 78504 will find a stable, growing community with economic and cultural depth, ideal for long-term planning. Whatever your goal, these metrics provide a foundation to make informed moves.
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