ZIP 78520 - 860Z200US78520 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 78520, located in the heart of South Texas, understanding the local demographics and housing landscape is essential. This snapshot for 2023 offers a clear, data-driven look at the area’s population, income levels, housing costs, and cultural composition. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about this vibrant community.

Population & Households

ZIP 78520 is home to a substantial population of 63,337 residents, making it a sizable community with diverse needs and opportunities. These individuals are distributed across 20,034 households, reflecting a mix of family sizes and living arrangements. With 22,543 total housing units in the area, there’s a modest buffer of available properties, which could indicate potential for growth or investment in housing stock. For businesses and investors, this population density suggests a robust local market with a steady demand for goods, services, and residential spaces.

Income & Housing Costs

The median household income in ZIP 78520 stands at $47,331, which provides a realistic benchmark for understanding the economic capacity of residents. This income level can guide homebuyers in assessing affordability and help businesses tailor their offerings to match local purchasing power. On the housing front, the median home value is $129,200—a figure that positions this area as relatively accessible for first-time buyers or investors seeking entry-level properties. Meanwhile, the median rent of $842 per month offers a glimpse into the rental market, suggesting affordability for tenants and a potential revenue stream for landlords. These metrics highlight a balanced housing market with opportunities for various stakeholders.

Race & Ethnicity

The cultural fabric of ZIP 78520 is predominantly Hispanic, with 92.58% of the population identifying as such. This strong Hispanic presence shapes the community’s identity, influencing local businesses, cuisine, and cultural events. The remaining demographic breakdown includes 5.82% White, 0.53% Black, and 0.32% Asian residents. For small-business owners, this composition signals a market where bilingual services or culturally tailored products could thrive. For homebuyers and investors, it underscores the importance of understanding community dynamics and preferences when engaging with the area.

Key Facts

• Total population: 63,337 residents, indicating a sizable and active community.
• Total households: 20,034, reflecting diverse living arrangements and family structures.
• Total housing units: 22,543, suggesting some availability for new residents or investors.
• Median household income: $47,331, a key indicator of local economic capacity.
• Median home value: $129,200, offering accessible entry points for homebuyers.
• Median rent: $842, pointing to an affordable rental market for tenants and landlords.
• Hispanic population: 92.58%, highlighting a culturally rich and cohesive community.

What This Means for You

For homebuyers, ZIP 78520 presents an opportunity to enter the housing market at a median value of $129,200, which is within reach for many budgets, especially with a median household income of $47,331. The rental market, with a median rent of $842, also offers options for those not ready to buy. Real estate investors and agents can capitalize on the slight surplus of housing units (22,543 total units versus 20,034 households), which may indicate room for flipping properties or developing rental portfolios. The area’s large population of 63,337 ensures steady demand. Small-business owners should note the predominantly Hispanic demographic (92.58%), which could guide marketing strategies, product offerings, and community engagement efforts—think bilingual signage or culturally relevant services. Finally, analysts can use these metrics to benchmark ZIP 78520 against neighboring areas, identifying trends in affordability, growth, or cultural influence.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78520? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
• Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
• Use the insights to inform your next move, investment, or business strategy with confidence and precision.