ZIP 78526 - 860Z200US78526 — Demographic Snapshot (2023)

Overview

If you’re considering ZIP code 78526 for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. Located in a vibrant and diverse area, ZIP 78526 offers a unique blend of community characteristics and economic opportunities. This snapshot, based on 2023 data, provides a clear picture of population trends, household dynamics, income levels, housing costs, and cultural composition. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, these insights will help you make informed decisions about this South Texas region.

Population & Households

ZIP 78526 is home to a substantial population of 59,719 residents, making it a sizable community with a strong local presence. This area supports 17,085 households, reflecting a robust base of families and individuals. With 18,222 total housing units, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or investors looking to enter the market. The population density and household distribution suggest a community that balances residential living with potential for growth, appealing to those seeking both stability and opportunity.

Income & Housing Costs

The median household income in ZIP 78526 stands at $68,143, positioning it as a community with moderate earning power. This income level supports a comfortable lifestyle for many residents and provides a solid foundation for local businesses catering to middle-income families. On the housing front, the median home value is $158,300, offering relatively affordable options compared to national averages. For renters, the median rent is $1,080 per month, which aligns with the income levels and suggests a balanced rental market. These figures indicate that ZIP 78526 could be an attractive destination for first-time homebuyers or investors seeking value in a growing area.

Race & Ethnicity

The cultural fabric of ZIP 78526 is predominantly Hispanic, with 92.94% of the population identifying as such, reflecting a rich heritage and strong community ties. Other racial groups include White at 3.88%, Asian at 2.27%, and Black at 0.26%. This demographic composition highlights a largely homogeneous cultural environment, which can be a draw for those who value cultural cohesion or are looking to engage with a specific community. For businesses, this presents opportunities to tailor offerings to Hispanic preferences and traditions, while investors might consider the cultural context when evaluating property demand.

Key Facts

• Total population: 59,719 residents, indicating a sizable and active community.
• Total households: 17,085, supporting a strong base of local families and individuals.
• Total housing units: 18,222, suggesting potential availability for new residents or investors.
• Median household income: $68,143, reflecting moderate economic stability.
• Median home value: $158,300, offering affordable housing options.
• Median rent: $1,080, aligning with local income levels for renters.
• Hispanic population: 92.94%, showcasing a culturally rich and cohesive demographic.

What This Means for You

For homebuyers, ZIP 78526 presents an affordable entry point into homeownership with a median home value of $158,300, well-suited for those earning around the median income of $68,143. The slight surplus of housing units (18,222 vs. 17,085 households) may also mean less competition in the market. Real estate investors and agents can find value in this area’s growth potential, as the population size and cultural unity suggest sustained demand for housing and related services. Small-business owners should note the predominantly Hispanic demographic, which offers a chance to build loyal customer bases through culturally relevant products or marketing. Analysts can use these metrics as a baseline to track economic and demographic shifts, helping clients or stakeholders understand market dynamics in ZIP 78526.

Run This Study Yourself

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