ZIP 78539 - 860Z200US78539 — Demographic Snapshot (2023)

Overview

If you’re considering ZIP code 78539 for your next home purchase, investment opportunity, or business venture, understanding the area’s demographic and housing landscape is essential. Located in a vibrant region, this area offers a mix of cultural diversity and economic potential. This 2023 snapshot provides a clear, data-driven look at population, income, housing costs, and more to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions about ZIP 78539.

Population & Households

ZIP 78539 is home to a substantial population of 38,162 residents, reflecting a community with significant scale and activity. This population is distributed across 14,255 households, indicating a robust residential base. Whether you’re a homebuyer looking for a lively neighborhood or a business owner seeking a sizable customer pool, the population density in ZIP 78539 suggests ample opportunities for connection and engagement.

Income & Housing Costs

The median household income in ZIP 78539 stands at $64,864, pointing to a community with moderate earning power. This income level can support a range of consumer spending, making it an attractive area for small businesses targeting middle-income families. On the housing front, the median home value is $198,300, which offers a relatively accessible entry point for buyers compared to many urban markets. For renters, the median rent is $1,034 per month, reflecting a rental market that balances affordability with demand. Investors and agents will note that with 15,759 total housing units in the area, there’s a diverse stock to explore for potential deals or listings.

Race & Ethnicity

The demographic makeup of ZIP 78539 is notably diverse, with a strong Hispanic presence at 84.69% of the population. White residents account for 9.98%, while Asian residents make up 3.78%, and Black residents represent 0.5%. This cultural richness shapes the community’s identity, offering unique opportunities for businesses catering to Hispanic cultural preferences or multilingual services. For homebuyers and investors, this diversity can translate into a welcoming, dynamic environment with a strong sense of community.

Key Facts

• Total population: 38,162 residents, indicating a sizable and active community.
• Total households: 14,255, reflecting a strong residential foundation.
• Total housing units: 15,759, providing a diverse range of housing options.
• Median household income: $64,864, suggesting moderate economic stability.
• Median home value: $198,300, offering accessible homeownership opportunities.
• Median rent: $1,034, balancing affordability for renters.
• Hispanic population: 84.69%, highlighting significant cultural diversity.

What This Means for You

For homebuyers, ZIP 78539 presents an opportunity to enter a market with a median home value of $198,300, which is within reach for many budgets. The area’s large population and diverse cultural fabric mean you’ll likely find a neighborhood that feels like home. Real estate investors and agents can leverage the 15,759 housing units to identify properties for flips, rentals, or sales, especially given the reasonable median rent of $1,034 that attracts tenants. The median income of $64,864 suggests a stable tenant base for rental investments.

For small-business owners, the population of 38,162 and the dominant Hispanic demographic (84.69%) offer a clear target market. Consider tailoring products or services—such as culturally relevant food, events, or bilingual marketing—to resonate with the community. Analysts will find the data points here useful for benchmarking ZIP 78539 against other regions, particularly in terms of income distribution and housing affordability.

Run This Study Yourself

Want to dive deeper into ZIP 78539 or compare it with another area? Follow these steps to uncover detailed insights tailored to your needs:

• Visit ZipcodeGPT to access a powerful tool for demographic and housing analysis.
• Enter any ZIP code to generate a comprehensive report with the latest data.
• Use the insights to make informed decisions for buying, investing, or starting a business.