Aug. 30, 2025
If you're considering ZIP code 78602 for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. Located in the heart of Texas, this area offers a blend of suburban charm and growing opportunity. With a population of over 35,000 and a median household income above the national average, ZIP 78602 presents a compelling snapshot for homebuyers, real estate investors, small-business owners, and analysts alike. Let’s dive into the 2023 data to uncover what makes this area unique and how it can meet your needs.
ZIP 78602 is home to a robust population of 35,786 residents, reflecting a community with significant scale and potential. These individuals are distributed across 12,488 households, indicating a mix of family units, singles, and diverse living arrangements. With 13,485 total housing units in the area, there’s a slight surplus of homes compared to households, which could signal availability for new residents or investors looking to enter the market. This balance suggests a stable yet dynamic community, ideal for those seeking a place to settle or grow.
Financially, ZIP 78602 stands out with a median household income of $86,976, a figure that points to a relatively affluent community with strong purchasing power. For homebuyers and investors, the median house value of $310,300 offers a moderate entry point compared to pricier Texas markets, potentially balancing affordability with long-term value growth. Renters, meanwhile, face a median rent of $1,331 per month, which aligns with the income levels and suggests a sustainable rental market for landlords or small businesses catering to tenants. These metrics paint a picture of economic stability, making this ZIP code an attractive option for various stakeholders.
The demographic makeup of ZIP 78602 reflects a diverse and inclusive community. The racial composition includes 54.35% White, 5.65% Black, 0.95% Asian, and a significant 35.58% Hispanic population. This diversity can be a draw for families and businesses aiming to connect with a wide range of cultural backgrounds. For small-business owners, this mix offers opportunities to tailor products or services to varied customer needs, while investors and homebuyers may appreciate the vibrant, multifaceted community atmosphere that such diversity fosters.
For homebuyers, ZIP 78602 offers a promising mix of affordability and community scale, with median home values at $310,300 and a surplus of housing units that could ease the search for the right property. Investors and real estate agents will find value in the stable rental market, with median rents of $1,331 supporting potential returns, alongside a growing population that may drive future demand. Small-business owners can leverage the area’s diversity and solid median income of $86,976 to target a wide customer base with disposable income. Analysts, meanwhile, can use these metrics to benchmark ZIP 78602 against other regions, identifying trends in housing availability or demographic shifts. Whether you’re looking to live, invest, or operate here, the data suggests a balanced and opportunity-rich environment.
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