Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP code 78641, located in the vibrant region of Texas, this demographic and housing snapshot offers a clear picture of what to expect. Based on the latest 2023 data, this area is home to a growing population with strong income levels and a dynamic housing market. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about living, working, or investing in 78641.
ZIP code 78641 boasts a substantial population of 93,399 residents as of 2023, making it a bustling and active community. This population is distributed across 32,254 households, indicating a strong residential base. With 33,118 total housing units in the area, there’s a slight surplus of homes relative to households, which could suggest opportunities for buyers or renters looking for availability. The size of this community points to a robust local economy and potential demand for goods, services, and housing.
One of the standout metrics for ZIP 78641 is its median household income, which stands at an impressive $131,421. This figure reflects a financially stable community with significant purchasing power, an attractive trait for businesses and investors alike. On the housing front, the median house value is $453,100, indicating a competitive real estate market with homes priced at a premium. For renters, the median rent is $1,873 per month, which aligns with the area’s higher cost of living but also suggests a strong rental market for property investors. These numbers highlight 78641 as a place where both homeownership and renting come with notable costs, but also potential returns.
The demographic makeup of ZIP 78641 is diverse, offering a multicultural environment that can appeal to a wide range of residents and businesses. The racial composition includes 56.34% White, 5.99% Black, 11.01% Asian, and 21.0% Hispanic residents. This diversity fosters a rich community culture, which can be a draw for families seeking an inclusive place to live or for businesses aiming to serve varied customer bases. Understanding this mix can also help investors and entrepreneurs tailor their strategies to meet the needs of different demographic groups in 78641.
For homebuyers, ZIP 78641 offers a thriving community with a high median income and diverse population, but be prepared for home prices around $453,100 and rents near $1,873. This suggests you’ll need a solid budget, but you’re investing in a financially stable area with growth potential. Real estate investors and agents can capitalize on the strong housing values and rental demand, especially with a slight surplus of housing units that may ease entry into the market. Small-business owners will find a wealthy and diverse customer base of over 93,000 residents, ideal for retail, services, or dining ventures that cater to varied tastes and needs. Analysts can use these metrics to benchmark 78641 against other ZIP codes, identifying trends in income, housing, and diversity that signal long-term opportunities.
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