Aug. 22, 2025
If you’re considering a move, investment, or business opportunity in ZIP code 78653, located in the greater Austin area of Texas, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down key metrics like population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, agent, small-business owner, or analyst, these insights provide a foundation for understanding the dynamics of 78653.
The total population of ZIP 78653 stands at 35,417, making it a moderately sized community with room for growth. This population is distributed across 12,038 households, reflecting a vibrant residential base. With 12,498 total housing units, there’s a slight surplus of homes compared to households, which could indicate availability for new residents or investors looking to enter the market. These numbers suggest a community that’s active and potentially expanding, ideal for those seeking a balance between suburban space and access to urban amenities near Austin.
Financially, ZIP 78653 presents a solid profile with a median household income of $92,799. This figure points to a community with strong earning potential, which can support local businesses and attract quality housing developments. On the housing front, the median home value is $328,400, a competitive price point in the Austin metro area, offering opportunities for first-time buyers and investors alike. For renters, the median rent is $1,602 per month, reflecting a rental market that aligns with the area’s income levels. These metrics suggest affordability relative to nearby urban centers, making 78653 a practical choice for many.
The demographic makeup of ZIP 78653 is notably diverse, which adds to the cultural richness of the area. The population identifies as 52.9% Hispanic, 23.63% White, 16.46% Black, and 1.96% Asian. This diversity can be a significant draw for families, businesses, and investors who value inclusive communities. It also signals potential for culturally tailored businesses or services that cater to varied needs and preferences within the population of 78653.
For homebuyers, ZIP 78653 offers a promising mix of affordability and growth potential. With a median home value of $328,400, you can enter the market at a reasonable cost compared to central Austin, while the median income of $92,799 suggests a stable community to settle into. Investors and real estate agents will note the slight surplus of housing units (12,498 vs. 12,038 households), which could mean opportunities for rentals or flips, especially given the $1,602 median rent that indicates demand. Small-business owners can leverage the diverse population of 35,417, particularly the significant Hispanic majority (52.9%), to offer targeted products or services—think cultural foods, bilingual services, or community events. Analysts will appreciate the balanced demographics and economic indicators as a sign of a sustainable, evolving area worth monitoring for future trends.
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