ZIP 78653 - 860Z200US78653 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP code 78653, located in the greater Austin area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a growing population and a diverse cultural makeup, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, this article breaks down key metrics like population size, household income, housing values, and racial composition to help you make informed decisions.

Population & Households

ZIP 78653 is home to a robust population of 35,417 residents as of 2023. This sizable community is spread across 12,038 households, indicating a strong residential base. The total number of housing units stands at 12,498, suggesting a slight surplus of available homes relative to occupied households. This balance could be a point of interest for potential buyers or investors looking for opportunities in a dynamic market. The population size also signals a vibrant local economy, which could support small businesses seeking a customer base.

Income & Housing Costs

The median household income in ZIP 78653 is $92,799, reflecting a solid earning capacity among residents. This figure suggests that many households have the financial stability to support local businesses and sustain a comfortable lifestyle. On the housing front, the median home value is $328,400, which positions this area as a potentially accessible entry point for buyers in the competitive Austin metro region. For renters, the median monthly rent is $1,602, indicating a significant rental market that could appeal to investors focused on income properties. These metrics highlight a community with a balanced mix of affordability and growth potential.

Race & Ethnicity

The demographic makeup of ZIP 78653 is notably diverse, offering a rich cultural tapestry. The largest ethnic group is Hispanic, comprising 52.9% of the population, followed by White residents at 23.63%, Black residents at 16.46%, and Asian residents at 1.96%. This diversity can be a significant draw for businesses aiming to cater to varied customer preferences or for families seeking an inclusive community. Understanding this composition is also crucial for real estate professionals tailoring their marketing strategies to resonate with different cultural groups.

Key Facts

• Total population: 35,417 residents, indicating a thriving community.
• Total households: 12,038, showing a strong residential presence.
• Total housing units: 12,498, with a small surplus of available homes.
• Median household income: $92,799, reflecting solid earning potential.
• Median home value: $328,400, offering potential affordability in the region.
• Median rent: $1,602 per month, supporting a notable rental market.
• Racial composition: 52.9% Hispanic, 23.63% White, 16.46% Black, 1.96% Asian.

What This Means for You

For homebuyers, ZIP 78653 offers a promising mix of median home values at $328,400 and a diverse, growing community of over 35,000 residents. This could be an ideal spot to find a home that fits both your budget and lifestyle preferences. Real estate investors and agents will note the slight surplus of housing units (12,498 total) compared to households (12,038), which may signal opportunities for flipping properties or expanding rental portfolios, especially with a median rent of $1,602. Small-business owners can leverage the sizable population and solid median income of $92,799 to tap into a stable customer base, particularly by catering to the area’s diverse demographic, where over half identify as Hispanic. Analysts can use these metrics to benchmark ZIP 78653 against neighboring areas for deeper market insights. Whether you’re buying, investing, or building a business, this data provides a foundation for strategic planning.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78653? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
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