ZIP 78660 - 860Z200US78660 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP code 78660, located in the thriving Austin metropolitan area, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down key metrics like population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights into ZIP 78660 provide a foundation for understanding the local landscape.

Population & Households

ZIP 78660 is home to a substantial population of 118,437 residents, making it a vibrant and densely populated area. This figure reflects a community with significant activity and potential for both residential and commercial growth. The area comprises 42,673 households, indicating a strong base of families and individuals contributing to the local economy and culture. With 44,399 total housing units, there’s a slight surplus of homes compared to households, which could suggest availability for new residents or investors looking to enter the market.

Income & Housing Costs

Financially, ZIP 78660 stands out with a median household income of $109,522, well above the national average. This suggests a relatively affluent community with disposable income to support local businesses and sustain a robust housing market. Speaking of housing, the median home value in this ZIP code is $369,300, reflecting a competitive yet accessible market for buyers in the Austin region. For renters, the median rent is $1,769 per month, which aligns with the area’s higher income levels and indicates a strong rental demand—something investors and property managers should note.

Race & Ethnicity

The demographic makeup of ZIP 78660 is notably diverse, offering a multicultural environment that can appeal to a wide range of residents and businesses. The racial composition includes 33.94% White, 15.99% Black, 9.5% Asian, and 35.45% Hispanic residents. This diversity not only enriches the cultural fabric of the area but also presents opportunities for businesses to cater to varied consumer preferences and for communities to foster inclusive environments. For investors and business owners, this mix can translate into a broad customer base with unique needs and interests.

Key Facts

• Total population: 118,437 residents, indicating a sizable and active community.
• Total households: 42,673, showing a strong residential base.
• Total housing units: 44,399, suggesting potential availability for new occupants.
• Median household income: $109,522, reflecting economic strength.
• Median home value: $369,300, competitive for the region.
• Median rent: $1,769, indicating a robust rental market.
• Diverse population: 35.45% Hispanic, 33.94% White, 15.99% Black, 9.5% Asian.

What This Means for You

For homebuyers, ZIP 78660 offers a promising mix of affordability and value with a median home price of $369,300, paired with a high median income of $109,522 that supports a comfortable lifestyle. The slight surplus of housing units over households may mean less competition for available properties. Real estate investors and agents will find opportunity in both the sales and rental markets, as the $1,769 median rent points to strong demand from tenants, while population size ensures a steady pool of potential buyers. Small-business owners can leverage the area’s diversity and income levels to target a wide, financially capable audience—think niche services or culturally specific products that resonate with the community’s Hispanic, White, Black, and Asian populations. Analysts can use these metrics to benchmark ZIP 78660 against neighboring areas for deeper market studies or trend analysis.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78660? Start by visiting ZipcodeGPT for a user-friendly platform to access detailed demographic data.
• Enter any ZIP code to generate a customized report with the latest population, housing, and income insights tailored to your needs.
• Use the analysis to inform your next move, investment, or business strategy with confidence and precision.