ZIP 78660 - 860Z200US78660 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 78660, located in the vibrant Pflugerville area near Austin, Texas, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down population stats, household dynamics, income levels, housing costs, and racial composition to help you make informed decisions. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights provide a foundation for understanding the opportunities and challenges in this area.

Population & Households

ZIP 78660 is home to a substantial population of 118,437 residents, making it a bustling and growing community. This area supports 42,673 households, reflecting a strong base of families, professionals, and individuals. The total number of housing units stands at 44,399, indicating a slight surplus of available homes compared to occupied households. This balance suggests potential opportunities for buyers or renters looking to settle in a dynamic area with room for growth.

Income & Housing Costs

Financially, ZIP 78660 stands out with a median household income of $109,522, which is notably higher than many national and regional averages. This strong income level points to a community with significant purchasing power, appealing to businesses and investors alike. On the housing front, the median home value is $369,300, reflecting a competitive yet accessible market for buyers in the Austin metro area. For renters, the median rent is $1,769 per month, which aligns with the area’s higher income levels but may require careful budgeting for some households.

Race & Ethnicity

The demographic makeup of ZIP 78660 is notably diverse, fostering a rich cultural environment. The population is composed of 33.94% White, 15.99% Black, 9.5% Asian, and 35.45% Hispanic residents. This diversity not only enriches the community’s social fabric but also offers unique opportunities for businesses catering to varied cultural needs and preferences. For investors and homebuyers, this mix signals a welcoming and inclusive environment that appeals to a wide range of people.

Key Facts

• Total population: 118,437 residents, indicating a large and active community.
• Total households: 42,673, supporting a robust local economy.
• Total housing units: 44,399, with some availability for new residents or investors.
• Median household income: $109,522, showcasing strong earning potential.
• Median home value: $369,300, reflecting a solid real estate market.
• Median rent: $1,769, competitive for the region’s income levels.
• Racial diversity: 35.45% Hispanic, 33.94% White, 15.99% Black, 9.5% Asian, highlighting a multicultural area.

What This Means for You

For homebuyers, ZIP 78660 offers a promising market with a median home value of $369,300, which, paired with a high median income of $109,522, suggests affordability for many professionals and families. The slight surplus of housing units (44,399 total) compared to households (42,673) could mean less competition when searching for a home. Investors and real estate agents will find value in the area’s growth potential and diverse population, which supports demand for varied housing types and rental properties at a median rent of $1,769. Small-business owners can leverage the community’s strong income levels and cultural diversity to target niche markets or offer inclusive services. Analysts will appreciate the balanced demographics and economic indicators as a foundation for deeper market studies or forecasting trends in this part of Texas.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78660? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
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• Use the insights to guide your homebuying, investment, or business decisions with confidence.