ZIP 78660 - 860Z200US78660 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78660, located in the vibrant Pflugerville area near Austin, Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a substantial population, strong income levels, and a diverse cultural makeup, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s dive into the data to help you make informed decisions about living or working in 78660.

Population & Households

ZIP 78660 is home to a robust population of 118,437 residents as of 2023, making it a sizable and dynamic community. This area supports 42,673 households, reflecting a strong base of families and individuals. With 44,399 total housing units, there’s a slight surplus of homes compared to households, which could indicate availability for new residents or investors looking to enter the market. This population density suggests a lively area with potential for both personal and commercial growth.

Income & Housing Costs

Financially, ZIP 78660 stands out with a median household income of $109,522, well above the national average. This indicates a relatively affluent community with significant purchasing power, which can be a draw for businesses and investors. Housing costs align with this income level, as the median house value sits at $369,300—a figure that reflects a competitive yet accessible real estate market for buyers in this income bracket. For renters, the median rent is $1,769 per month, suggesting that leasing is also a viable option for those not ready to buy. These metrics point to a stable economic environment for residents and stakeholders.

Race & Ethnicity

The cultural fabric of ZIP 78660 is notably diverse, offering a rich community experience. The racial composition includes 33.94% White, 15.99% Black, 9.5% Asian, and a significant 35.45% Hispanic population. This diversity not only enriches the social landscape but also presents opportunities for businesses catering to varied cultural needs and preferences. For homebuyers and investors, this mix can mean a welcoming environment with broad appeal across different demographics.

Key Facts

• Total population in ZIP 78660: 118,437 residents, indicating a large and active community.
• Total households: 42,673, supporting a strong residential base.
• Total housing units: 44,399, suggesting potential availability for new occupants or investors.
• Median household income: $109,522, reflecting significant economic strength.
• Median house value: $369,300, positioning the area as a competitive housing market.
• Median rent: $1,769, offering a reasonable rental option for non-buyers.
• Diverse population: 35.45% Hispanic, 33.94% White, 15.99% Black, and 9.5% Asian.

What This Means for You

For homebuyers, ZIP 78660 offers a promising mix of affordability and value with a median home price of $369,300 and a high median income to support mortgage payments. The slight surplus of housing units could mean less competition in certain segments of the market. Real estate investors and agents will find potential in this growing area, where a diverse population and strong income levels suggest sustained demand for both rentals (at $1,769 median rent) and purchases. The numbers indicate a stable market with room for appreciation. Small-business owners can leverage the area’s diversity and economic strength—118,437 residents with solid incomes create a robust customer base for tailored products and services. Finally, analysts can use these metrics to benchmark 78660 against neighboring ZIP codes or national trends, identifying unique growth opportunities or risks in this dynamic region.

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