Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 78664, located in the heart of Texas near Round Rock, this demographic and housing snapshot offers a clear picture of the area in 2023. With a robust population, diverse community, and solid economic indicators, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living, working, or investing here.
ZIP 78664 is home to a thriving population of 62,272 residents as of 2023. This sizable community is spread across 23,299 households, reflecting a dynamic and active area with a strong residential base. The total number of housing units stands at 24,259, indicating a slight surplus of available homes compared to occupied households. This balance suggests potential opportunities for newcomers or investors looking to enter the market in this growing region.
Economic stability is a key factor for anyone considering a move or investment, and ZIP 78664 delivers with a median household income of $85,919. This figure points to a community with solid earning power, which can support local businesses and sustain property values. On the housing front, the median home value is $317,400, offering a competitive entry point for buyers in the Texas market. For renters, the median rent is $1,645 per month, reflecting a rental market that aligns with the area’s income levels and provides options for those not ready to buy.
ZIP 78664 stands out for its diverse population, creating a vibrant and inclusive community. The racial and ethnic composition in 2023 includes 39.31% White, 14.72% Black, 5.96% Asian, and 35.35% Hispanic residents. This diversity fosters a rich cultural environment, which can be a draw for families seeking a welcoming place to call home, as well as for businesses aiming to serve a varied customer base. Understanding this mix is crucial for tailoring services, marketing strategies, or community engagement efforts in this area.
For homebuyers, ZIP 78664 offers a promising mix of affordability and community vibrancy. With a median home value of $317,400 and a slight surplus of housing units, you may find good options to settle into a diverse and economically stable area. The median income of $85,919 also suggests neighbors with solid financial footing, which can contribute to neighborhood stability.
For investors and real estate agents, the numbers point to potential. The gap between total housing units and households (24,259 vs. 23,299) hints at opportunities for rental properties or flips, especially with a median rent of $1,645 that supports steady cash flow. The area’s growth and diversity also make it attractive for long-term value appreciation.
For small-business owners, the population of 62,272 and diverse demographic makeup provide a broad customer base. The strong median income means residents have disposable income to spend locally, while the cultural mix offers a chance to cater to varied tastes and needs—think ethnic foods, specialized services, or inclusive marketing.
For analysts, these metrics serve as a foundation for deeper research into market trends, housing demand, or economic forecasts in ZIP 78664. The balance of income, housing costs, and diversity can inform studies on growth potential or community needs.
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