ZIP 78666 - 860Z200US78666 — Demographic Snapshot (2023)

Explore ZIP 78666 demographics: 87,775 residents, $55,478 median income, $271,900 median home value, and diverse community insights for 2023.

Aug. 26, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 78666, located in the heart of Texas, this demographic and housing snapshot offers a clear picture of the area’s makeup. Covering a vibrant community with a population of over 87,000, this analysis provides essential metrics on households, income, housing costs, and racial diversity. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, these insights can guide your next steps in understanding the potential of ZIP 78666.

Population & Households

ZIP 78666 is home to a substantial population of 87,775 residents as of 2023, making it a bustling area with significant community activity. This population is distributed across 33,836 households, reflecting a mix of family units, singles, and shared living arrangements. With 36,354 total housing units available, there’s a slight surplus of homes compared to occupied households, which could indicate opportunities for buyers or renters looking to settle in the area. This balance suggests a community with room to grow while maintaining a strong residential base.

Income & Housing Costs

The median household income in ZIP 78666 stands at $55,478, providing a benchmark for the earning potential and economic stability of residents. This figure can help prospective homebuyers gauge affordability and assist businesses in understanding the purchasing power of local consumers. On the housing front, the median home value is $271,900, reflecting a moderately priced market that may appeal to first-time buyers or investors seeking value. For renters, the median rent is $1,294 per month, which aligns with the income levels and suggests a rental market that’s accessible to many in the community. These metrics highlight ZIP 78666 as a balanced area for both owning and renting.

Race & Ethnicity

ZIP 78666 boasts a diverse population, with a racial and ethnic composition that enriches the community’s cultural fabric. White residents make up 44.69% of the population, closely followed by Hispanic residents at 43.84%, indicating a near-even split between these two groups. Black residents account for 4.93%, while Asian residents represent 1.66%. This diversity can be a draw for families and businesses seeking an inclusive environment, as well as for investors looking at areas with varied cultural appeal. The demographic mix in ZIP 78666 offers a unique blend of perspectives and opportunities.

Key Facts

  • Total population: 87,775 residents, indicating a sizable and active community.
  • Total households: 33,836, showing a strong base of family and individual units.
  • Total housing units: 36,354, suggesting availability for new residents or investors.
  • Median household income: $55,478, reflecting moderate economic stability.
  • Median home value: $271,900, a competitive price point for buyers.
  • Median rent: $1,294, aligning with local income for rental affordability.
  • Racial diversity: Near-equal White (44.69%) and Hispanic (43.84%) populations, with smaller Black (4.93%) and Asian (1.66%) communities.

What This Means for You

For homebuyers, ZIP 78666 offers a promising market with median home values at $271,900 and a slight surplus of housing units, which could mean less competition and more options to choose from. The median income of $55,478 suggests that many residents can afford to live comfortably, making this a stable area for families or individuals. Real estate investors and agents will find potential in the balance of home values and rental rates ($1,294 median rent), which could support both flipping properties and long-term rental income strategies. Small-business owners can leverage the diverse population of 87,775 and the moderate income levels to target a wide customer base with varied needs and cultural preferences. Analysts can use these metrics to benchmark ZIP 78666 against nearby areas, identifying trends in growth, affordability, and diversity. This data equips you with a solid foundation to make informed decisions tailored to your goals.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 78666? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Enter any ZIP code to access up-to-date population, housing, and income insights tailored to your needs.
  • Use the detailed reports to compare areas, spot opportunities, and make data-driven decisions for your next move or investment.

Frequently Asked Questions about ZIP 78666

  • What is the population of ZIP 78666?
    As of 2023, the estimated population of ZIP 78666 is 87,775.
  • How many households are in ZIP 78666?
    ZIP 78666 has approximately 33,836 households as of 2023.
  • What is the median household income in ZIP 78666?
    The median household income is $55,478 (ACS 2023).
  • What is the median home value in ZIP 78666?
    The median value of owner-occupied homes is $271,900 (ACS 2023).
  • What is the median monthly rent in ZIP 78666?
    Median gross rent is approximately $1,294 per month (ACS 2023).

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