ZIP Code 78701 — Demographics & Housing Data 2023

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78701, located in the heart of Austin, Texas, understanding the demographic and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and cultural diversity in this vibrant area. Whether you’re a homebuyer, real estate investor, agent, small-business owner, or analyst, these insights can guide your next steps in this dynamic urban hub.

Population & Households

ZIP 78701 is home to a population of 11,114 residents, making it a relatively compact yet bustling community. These individuals are distributed across 7,319 households, reflecting a mix of solo dwellers, couples, and small families typical of an urban core. With 8,021 total housing units in the area, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or renters looking to settle in this central location.

Income & Housing Costs

One of the standout metrics for ZIP 78701 is its median household income of $154,867, which signals a high-earning community compared to national averages. This financial strength is mirrored in the housing market, where the median house value stands at $653,600. For those renting, the median rent is $2,732 per month, reflecting the premium cost of living in this sought-after area. These figures suggest that ZIP 78701 attracts affluent residents and offers a robust real estate market for investors seeking value in a high-demand locale.

Race & Ethnicity

The demographic makeup of ZIP 78701 showcases a diverse yet predominantly white population, with 67.59% identifying as white. Hispanic or Latino residents make up 16.87% of the population, while Asian residents account for 5.86%, and Black or African American residents represent 2.55%. This blend of backgrounds contributes to a culturally rich environment, appealing to those who value a cosmopolitan community with varied perspectives and experiences.

Key Facts

• Total population: 11,114 residents in ZIP 78701 as of 2023.
• Total households: 7,319, indicating a mix of living arrangements in this urban area.
• Total housing units: 8,021, suggesting some availability for new occupants.
• Median household income: $154,867, reflecting a high-earning demographic.
• Median house value: $653,600, indicative of a premium real estate market.
• Median rent: $2,732 per month, aligning with the area’s upscale living costs.
• Racial composition: 67.59% white, 16.87% Hispanic, 5.86% Asian, 2.55% Black.

What This Means for You

For homebuyers, ZIP 78701 offers a prestigious address with a median home value of $653,600, ideal for those seeking a long-term investment in a thriving urban center. However, the high median rent of $2,732 suggests that renting may be a significant expense, so weigh your options carefully if you’re not ready to buy. Investors and real estate agents will find a lucrative market here, with high household incomes and property values indicating strong demand and potential for appreciation. The slight surplus of housing units (8,021 vs. 7,319 households) could also mean opportunities for flipping or renting properties. Small-business owners can tap into a wealthy customer base, with median incomes over $154,000 suggesting disposable income for premium goods and services—consider targeting upscale or niche markets. Lastly, analysts can use these metrics to benchmark ZIP 78701 against other urban ZIP codes, noting its affluent and diverse profile as a key differentiator.

Run This Study Yourself

• Curious about other areas or want to dive deeper into ZIP 78701? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
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