ZIP 78702 - 860Z200US78702 — Demographic Snapshot (2023)

Explore ZIP 78702 demographics: 26,495 residents, $101,304 median income, $644,200 median home value, and diverse community insights.

Aug. 22, 2025

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Overview

If you're considering a move, investment, or business opportunity in ZIP 78702, located in the heart of Austin, Texas, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and cultural diversity in this vibrant area. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about living or working in ZIP 78702.

Population & Households

ZIP 78702 is home to a population of 26,495 individuals, reflecting a dynamic and growing community. This area supports 13,308 households, indicating a mix of family and individual living arrangements. With 14,573 total housing units, there’s a slight surplus of available homes compared to occupied households, which could signal opportunities for buyers or renters looking to settle in this area. The balance between population and housing suggests a neighborhood that’s active yet not overly crowded, offering a blend of urban energy and residential space.

Income & Housing Costs

The median household income in ZIP 78702 stands at $101,304, pointing to a relatively affluent community with strong earning potential. This income level supports a robust local economy, which can be a draw for businesses and investors. On the housing front, the median home value is $644,200, reflecting a high-demand real estate market likely driven by Austin’s growth and desirability. For renters, the median rent is $1,966 per month, indicating a premium rental market that aligns with the area’s upscale housing values. These figures suggest that while ZIP 78702 offers economic opportunities, it also comes with a significant cost of living, particularly in housing.

Race & Ethnicity

ZIP 78702 boasts a diverse cultural makeup, enriching the community with varied perspectives and experiences. The racial composition includes 48.76% White, 11.96% Black, 2.8% Asian, and 32.36% Hispanic residents. This diversity creates a vibrant social fabric, making the area appealing for those who value multicultural environments. For businesses, this mix can translate into a broad customer base with diverse needs and preferences, while homebuyers may appreciate the inclusive and dynamic neighborhood atmosphere.

Key Facts

  • Total population: 26,495 residents, indicating a sizable and active community.
  • Total households: 13,308, showing a strong base of local families and individuals.
  • Total housing units: 14,573, suggesting some availability for new residents or investors.
  • Median household income: $101,304, reflecting a financially stable population.
  • Median home value: $644,200, highlighting a premium real estate market.
  • Median rent: $1,966, indicating high rental costs in line with housing values.
  • Diverse demographics: 48.76% White, 32.36% Hispanic, 11.96% Black, and 2.8% Asian.

What This Means for You

For homebuyers, ZIP 78702 offers a thriving, diverse community with a high median income, but be prepared for steep housing costs, with median home values at $644,200 and rents around $1,966. This area could be ideal if you’re seeking an upscale, urban lifestyle with cultural richness, though budgeting for the premium price tag is key. Real estate investors and agents will find a strong market here, with high property values and a slight surplus of housing units (14,573 total units versus 13,308 households), which may present opportunities for rentals or flips, especially given the affluent demographic. Small-business owners can tap into a diverse customer base of 26,495 residents and a median household income over $100,000, suggesting disposable income for goods and services—consider tailoring offerings to a multicultural audience. Analysts can use these metrics to benchmark ZIP 78702 against other Austin areas, noting its high housing costs and economic strength as key differentiators.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 78702? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date stats on population, income, housing, and more, tailored to your needs.
  • Use the insights to make data-driven decisions, whether you’re buying a home, investing, or planning a business venture.

Frequently Asked Questions about ZIP 78702

  • What is the population of ZIP 78702?
    As of 2023, the estimated population of ZIP 78702 is 26,495.
  • How many households are in ZIP 78702?
    ZIP 78702 has approximately 13,308 households as of 2023.
  • What is the median household income in ZIP 78702?
    The median household income is $101,304 (ACS 2023).
  • What is the median home value in ZIP 78702?
    The median value of owner-occupied homes is $644,200 (ACS 2023).
  • What is the median monthly rent in ZIP 78702?
    Median gross rent is approximately $1,966 per month (ACS 2023).

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