Aug. 22, 2025
If you're considering a move, investment, or business opportunity in ZIP 78702, located in the heart of Austin, Texas, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and cultural diversity in this vibrant area. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about living or working in ZIP 78702.
ZIP 78702 is home to a population of 26,495 individuals, reflecting a dynamic and growing community. This area supports 13,308 households, indicating a mix of family and individual living arrangements. With 14,573 total housing units, there’s a slight surplus of available homes compared to occupied households, which could signal opportunities for buyers or renters looking to settle in this area. The balance between population and housing suggests a neighborhood that’s active yet not overly crowded, offering a blend of urban energy and residential space.
The median household income in ZIP 78702 stands at $101,304, pointing to a relatively affluent community with strong earning potential. This income level supports a robust local economy, which can be a draw for businesses and investors. On the housing front, the median home value is $644,200, reflecting a high-demand real estate market likely driven by Austin’s growth and desirability. For renters, the median rent is $1,966 per month, indicating a premium rental market that aligns with the area’s upscale housing values. These figures suggest that while ZIP 78702 offers economic opportunities, it also comes with a significant cost of living, particularly in housing.
ZIP 78702 boasts a diverse cultural makeup, enriching the community with varied perspectives and experiences. The racial composition includes 48.76% White, 11.96% Black, 2.8% Asian, and 32.36% Hispanic residents. This diversity creates a vibrant social fabric, making the area appealing for those who value multicultural environments. For businesses, this mix can translate into a broad customer base with diverse needs and preferences, while homebuyers may appreciate the inclusive and dynamic neighborhood atmosphere.
For homebuyers, ZIP 78702 offers a thriving, diverse community with a high median income, but be prepared for steep housing costs, with median home values at $644,200 and rents around $1,966. This area could be ideal if you’re seeking an upscale, urban lifestyle with cultural richness, though budgeting for the premium price tag is key. Real estate investors and agents will find a strong market here, with high property values and a slight surplus of housing units (14,573 total units versus 13,308 households), which may present opportunities for rentals or flips, especially given the affluent demographic. Small-business owners can tap into a diverse customer base of 26,495 residents and a median household income over $100,000, suggesting disposable income for goods and services—consider tailoring offerings to a multicultural audience. Analysts can use these metrics to benchmark ZIP 78702 against other Austin areas, noting its high housing costs and economic strength as key differentiators.
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