ZIP 78702 - 860Z200US78702 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78702, located in the heart of Austin, Texas, this demographic and housing snapshot offers a clear picture of the area in 2023. With a vibrant population, strong income levels, and a competitive housing market, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living or working in 78702.

Population & Households

ZIP 78702 is home to a population of 26,495 residents as of 2023. This community supports 13,308 households, reflecting a dynamic and active area with a mix of families, professionals, and individuals. The total number of housing units stands at 14,573, indicating a slight surplus of available homes compared to occupied households. This could suggest opportunities for buyers or renters, though demand remains a key factor in this popular Austin neighborhood.

Income & Housing Costs

The median household income in ZIP 78702 is $101,304, a figure that points to a relatively affluent community with strong earning potential. This income level supports a robust local economy, making the area attractive for businesses catering to middle- and upper-income residents. However, housing costs reflect the high demand for living in this part of Austin. The median house value is $644,200, signaling a premium market where properties hold significant value—ideal for investors but potentially challenging for first-time buyers. For renters, the median rent is $1,966 per month, which aligns with the area’s higher cost of living and suggests a competitive rental market.

Race & Ethnicity

The demographic makeup of ZIP 78702 showcases a diverse community, which adds to the cultural richness of the area. The racial composition includes 48.76% White, 11.96% Black, 2.8% Asian, and 32.36% Hispanic residents. This diversity can be a draw for businesses seeking to serve a wide customer base and for families looking for an inclusive environment. Understanding this mix is also valuable for investors and analysts tracking community trends and needs in 78702.

Key Facts

• Total population: 26,495 residents in 2023.
• Total households: 13,308, supporting a vibrant community.
• Total housing units: 14,573, with some availability for new occupants.
• Median household income: $101,304, indicating strong local earning power.
• Median house value: $644,200, reflecting a high-value real estate market.
• Median rent: $1,966, pointing to a competitive rental landscape.
• Diverse population: 48.76% White, 32.36% Hispanic, 11.96% Black, 2.8% Asian.

What This Means for You

For homebuyers, ZIP 78702 offers a desirable location with a median home value of $644,200, but the price point may require careful financial planning or a focus on emerging pockets within the area. The slight surplus of housing units (14,573 total vs. 13,308 households) could mean occasional opportunities to snag a property, though competition remains fierce in this sought-after Austin ZIP code.

For investors and real estate agents, the high median home value and strong household income of $101,304 suggest a stable market with potential for appreciation. Rental properties could also yield solid returns given the median rent of $1,966, catering to a demographic with disposable income. Keep an eye on occupancy trends to maximize investment timing.

For small-business owners, the diverse population of 26,495 and above-average income levels create a promising customer base. Whether you’re opening a retail shop, restaurant, or service-based business, the cultural mix (with significant White and Hispanic representation) and economic strength of 78702 can support tailored offerings that resonate with locals.

For analysts, these metrics provide a foundation for deeper research into housing demand, economic disparities, or community development needs in 78702. The data highlights a balanced yet competitive area worth monitoring for shifts in population or income trends.

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