ZIP 78704 - 860Z200US78704 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in Austin, Texas, ZIP code 78704 offers a vibrant and dynamic community to explore. Located in the heart of South Austin, this area is known for its eclectic mix of culture, creativity, and growth. This demographic and housing snapshot for 2023 provides a clear picture of the population, income levels, housing market, and racial composition in 78704. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about this sought-after neighborhood.

Population & Households

As of 2023, ZIP code 78704 is home to a population of 50,479 residents. This sizable community is spread across 27,766 households, indicating a mix of solo dwellers, families, and shared living arrangements. With 29,959 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could signal availability for new residents or investors looking to enter the market. The density of households suggests a bustling, active area with a strong sense of community—ideal for those seeking a lively urban environment.

Income & Housing Costs

Financially, ZIP 78704 stands out with a median household income of $97,160, reflecting a relatively affluent population compared to national averages. This income level supports a robust local economy, making it an attractive spot for businesses catering to mid-to-high-income consumers. On the housing front, the median home value in 78704 is $862,000, indicating a premium market that appeals to buyers with significant purchasing power or investors seeking long-term appreciation. For renters, the median rent is $1,755 per month, which aligns with the area’s upscale vibe but may require careful budgeting for some. These figures highlight 78704 as a high-value area with strong economic potential.

Race & Ethnicity

The demographic makeup of ZIP 78704 reflects a diverse yet predominantly white population. As of 2023, 61.59% of residents identify as white, while 24.27% identify as Hispanic, 4.02% as Asian, and 2.95% as Black. This diversity contributes to a rich cultural tapestry, offering a blend of perspectives and experiences that can enrich community life. For businesses, this mix presents opportunities to cater to varied tastes and needs, while homebuyers may appreciate the inclusive atmosphere that diversity fosters.

Key Facts

• Total population in ZIP 78704: 50,479 residents as of 2023.
• Total households: 27,766, supporting a vibrant community.
• Total housing units: 29,959, suggesting some availability for new occupants.
• Median household income: $97,160, indicating strong local purchasing power.
• Median home value: $862,000, reflecting a premium real estate market.
• Median rent: $1,755 per month, aligning with the area’s upscale profile.
• Racial composition: 61.59% white, 24.27% Hispanic, 4.02% Asian, 2.95% Black.

What This Means for You

For homebuyers, ZIP 78704 offers a premium market with high home values ($862,000 median), suggesting that purchasing here is a significant investment with potential for appreciation. However, be prepared for competitive pricing and ensure your budget aligns with the area’s costs, including a median rent of $1,755 if you’re considering leasing first. Investors and real estate agents will find opportunity in the slight surplus of housing units (29,959 total vs. 27,766 households), which could indicate room for rentals or flips, especially given the strong median income of $97,160 supporting tenant affordability. Small-business owners can leverage the diverse population of over 50,000 and their above-average incomes to target a wide range of customers, from niche cultural offerings to upscale services. Analysts can use these metrics to benchmark 78704 against other Austin ZIP codes, noting its high-value housing and diverse demographic base as key drivers of local trends. Across all groups, the data points to a thriving, dynamic area worth serious consideration.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into 78704? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
• Enter any ZIP code of interest to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
• Use the insights to inform your next move, investment, or business strategy with confidence and precision.