Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 78724, located in the Austin, Texas area, this demographic and housing snapshot offers a clear picture of the community in 2023. With a diverse population, growing housing market, and solid income metrics, this area presents unique opportunities for homebuyers, real estate investors, agents, small-business owners, and analysts. Let’s break down the latest data to help you make informed decisions about living, investing, or operating in ZIP 78724.
ZIP 78724 is home to a vibrant community of 29,326 residents as of 2023. This population is spread across 9,491 households, indicating a mix of family sizes and living arrangements. The total number of housing units stands at 9,696, suggesting a tight housing market with limited vacancy. For those looking to settle or invest here, understanding the population density and household composition can help gauge demand for housing and services in this dynamic area.
The median household income in ZIP 78724 is $76,906, reflecting a solid economic base for many residents. This income level supports a housing market where the median home value is $295,400—a figure that may appeal to buyers seeking relatively affordable entry points in the Austin metro area. For renters, the median rent is $1,454 per month, which aligns with the income levels but may pose challenges for lower-income households. These metrics are critical for investors assessing affordability and potential returns, as well as for small businesses evaluating the purchasing power of local customers.
The demographic makeup of ZIP 78724 is notably diverse, offering a multicultural environment that can enrich community life and business opportunities. The population identifies as 62.57% Hispanic, making it the largest ethnic group in the area. Other groups include 15.45% Black, 15.27% White, and 2.6% Asian. This diversity can be a draw for businesses catering to varied cultural needs and for families seeking an inclusive community to call home.
For homebuyers, ZIP 78724 offers a chance to enter a growing market with a median home value of $295,400, which may be more accessible than other parts of the Austin area. The diverse community and solid median income suggest a stable, welcoming environment for families. However, with limited housing units relative to households, acting quickly on available properties is key.
For investors and agents, the tight housing supply (9,696 units for 9,491 households) signals potential for appreciation and rental demand, especially with a median rent of $1,454. The area’s diversity and income levels also point to a resilient tenant base, making it a worthwhile consideration for long-term investments.
For small-business owners, the population of nearly 30,000 and a median income of $76,906 indicate a market with disposable income for goods and services. The cultural diversity, particularly the large Hispanic population, offers opportunities to tailor offerings to specific community needs, from food to retail to services.
For analysts, these metrics provide a foundation for deeper studies into housing trends, economic stability, and demographic shifts in ZIP 78724, helping to predict future growth patterns in this part of Texas.
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