ZIP 78724 - 860Z200US78724 — Demographic Snapshot (2023)

Explore ZIP 78724 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 78724, located in the Austin, Texas area, this demographic and housing snapshot offers a clear picture of the community in 2023. With a diverse population, growing housing market, and solid income metrics, this area presents unique opportunities for homebuyers, real estate investors, agents, small-business owners, and analysts. Let’s break down the latest data to help you make informed decisions about living, investing, or operating in ZIP 78724.

Population & Households

ZIP 78724 is home to a vibrant community of 29,326 residents as of 2023. This population is spread across 9,491 households, indicating a mix of family sizes and living arrangements. The total number of housing units stands at 9,696, suggesting a tight housing market with limited vacancy. For those looking to settle or invest here, understanding the population density and household composition can help gauge demand for housing and services in this dynamic area.

Income & Housing Costs

The median household income in ZIP 78724 is $76,906, reflecting a solid economic base for many residents. This income level supports a housing market where the median home value is $295,400—a figure that may appeal to buyers seeking relatively affordable entry points in the Austin metro area. For renters, the median rent is $1,454 per month, which aligns with the income levels but may pose challenges for lower-income households. These metrics are critical for investors assessing affordability and potential returns, as well as for small businesses evaluating the purchasing power of local customers.

Race & Ethnicity

The demographic makeup of ZIP 78724 is notably diverse, offering a multicultural environment that can enrich community life and business opportunities. The population identifies as 62.57% Hispanic, making it the largest ethnic group in the area. Other groups include 15.45% Black, 15.27% White, and 2.6% Asian. This diversity can be a draw for businesses catering to varied cultural needs and for families seeking an inclusive community to call home.

Key Facts

  • Total population in ZIP 78724: 29,326 residents in 2023.
  • Total households: 9,491, indicating a strong residential base.
  • Total housing units: 9,696, with limited vacancy potential.
  • Median household income: $76,906, supporting a stable local economy.
  • Median home value: $295,400, offering opportunities for buyers and investors.
  • Median rent: $1,454, reflecting rental market trends.
  • Ethnic diversity: Predominantly Hispanic (62.57%), with significant Black (15.45%) and White (15.27%) populations.

What This Means for You

For homebuyers, ZIP 78724 offers a chance to enter a growing market with a median home value of $295,400, which may be more accessible than other parts of the Austin area. The diverse community and solid median income suggest a stable, welcoming environment for families. However, with limited housing units relative to households, acting quickly on available properties is key.

For investors and agents, the tight housing supply (9,696 units for 9,491 households) signals potential for appreciation and rental demand, especially with a median rent of $1,454. The area’s diversity and income levels also point to a resilient tenant base, making it a worthwhile consideration for long-term investments.

For small-business owners, the population of nearly 30,000 and a median income of $76,906 indicate a market with disposable income for goods and services. The cultural diversity, particularly the large Hispanic population, offers opportunities to tailor offerings to specific community needs, from food to retail to services.

For analysts, these metrics provide a foundation for deeper studies into housing trends, economic stability, and demographic shifts in ZIP 78724, helping to predict future growth patterns in this part of Texas.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 78724? Start by visiting ZipcodeGPT for a user-friendly platform to analyze demographic and housing data.
  • Input any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to make informed decisions, whether you’re buying a home, investing, or planning a business venture.

Frequently Asked Questions about ZIP 78724

  • What is the population of ZIP 78724?
    As of 2023, the estimated population of ZIP 78724 is 29,326.
  • How many households are in ZIP 78724?
    ZIP 78724 has approximately 9,491 households as of 2023.
  • What is the median household income in ZIP 78724?
    The median household income is $76,906 (ACS 2023).
  • What is the median home value in ZIP 78724?
    The median value of owner-occupied homes is $295,400 (ACS 2023).
  • What is the median monthly rent in ZIP 78724?
    Median gross rent is approximately $1,454 per month (ACS 2023).

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